Cheers To Macau Disenyo ng Payak na Pagpapalawak ng Kultura by Lampo Leong and Chao Yang

Cheers To Macau Disenyo ng Payak na Pagpapalawak ng Kultura by Lampo Leong and Chao Yang is a highly esteemed winner of the very prestigious 2025 A' Design Award na Bronse in Disenyo ng Sining at Instalasyong Pansining Competition Category.

BronseSining· 2025

Cheers To Macau Disenyo ng Payak na Pagpapalawak ng Kultura

by Lampo Leong and Chao Yang

Client: Unversity of Macau Centre for Arts and Design

A' Design Award na Bronse Winner in Sining Category

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Colors

The Design

About Cheers To Macau Disenyo ng Payak na Pagpapalawak ng Kultura

Ang Cheers to Macau ay naglalaman ng malalim na konseptwal na kahulugan sa pamamagitan ng pagbabago ng mga lata ng aluminyo ng beer tungo sa kusot na porselana, na sumasagisag sa natatanging pagsasanib ng kultura ng Macau at kontemporaryong kamalayan sa kapaligiran. Ang disenyo ay nagsasama ng mga motibo tulad ng Guho ng St. Paul, mga pattern ng Portuguese tile, dalawang-wikang teksto sa Intsik at Ingles, at mga patak ng ginto na may accent ng malayang cursive na kaligrapiyang Intsik na nakasentro sa tema ng lotus. Ang artistikong likhang ito ay nagsasanib ng klasikal na sining Intsik sa makahulugang mga galaw ng Abstract Expressionism.

The Recognition

About the A' Design Award na Bronse

Ang Cheers To Macau Disenyo ng Payak na Pagpapalawak ng Kultura ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Cheers To Macau Disenyo ng Payak na Pagpapalawak ng Kultura ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Cheers To Macau Disenyo ng Payak na Pagpapalawak ng Kultura ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Cheers To Macau" conveys conceptual significance by transforming aluminum beer cans into crumpled porcelain. This artistic approach highlights Macau's unique cultural fusion while symbolizing modern environmental consciousness. The design incorporates elements such as the Ruins of St. Paul‘s, intricate Portuguese tile patterns, bilingual text in Chinese and English, and dynamic gold accents. These are complemented by cursive Chinese calligraphy inspired by the lotus motif, merging traditional Chinese art with the expressive energy of Abstract Expressionism.
Dimensions & Packaging: The size of this work is variable and it could be displayed in many different ways, such as hanging the porcelain cans on the wall to create an art installation or framed in an acrylic box frame.
Tags: Culture Industry Design, Cultural Heritage, Calligraphy Design, Bland Visual Extension Design
Production Technology: This is a cultural heritage bland extension design with 3D sculptural form in porcelain.
Design Challenge: Cheers To Macau is a brand extension culture industry design for Macau Beer. It embodies rich conceptual meanings through the transformation of mediums. The Western aluminum beer cans metamorphose into Jingdezhen blue-and-white porcelain, symbolizing Macau’s blend of Chinese and Western cultures over the past four centuries. This project promotes Macau Beer by highlighting the cultural connection between the artworks and Macau's history.
Research: The design incorporates elements such as the motifs of Macau city flower lotus, the Ruins of St. Paul’s, and Portuguese tile patterns, as well as the gold splashes. These elements underscore Macau’s unique historical journey. The wild cursive Chinese calligraphy on the cans features ancient Chinese poetry centered around the lotus theme, blending traditional Chinese art with the gesture abstraction of Western Abstract Expressionism. The faded Chinese text derive from Sun Yat-sen’s famous quote in Zheng Guanying's "Words of Warning in Prosperous Times," representing the ideals of Chinese thinkers in Macau during the late Qing Dynasty, just before the establishment of the Republic of China.
Inspiration: The most exhilarating aspect of this design project lies in integrating brand and visual extension design into a three-dimensional sculptural form. Furthermore, the interplay between diverse mediums and textual elements adds an intriguing and stimulating dimension. The fusion of graphic design and sculpture opens up possibilities for engaging viewers!
Project Duration: This project started in Macao in 2023 and finished in 2024. The work has been exhibited in Macao Contemporary Art Center, and received many awards internationally, including 100 Best Annual in Creative Quarterly International Art competition in New York, USA; RedDot Award: Best of the Best in Berlin, Germany; and Silver Award in The Second Quanzhou Zayton Cup International Design Competition in China.
Operation Flow: This project could also be displayed as installation or framed within an acrylic box frame.
Patents: Copyrights belong to Lampo Leong, 2024.
Team Members: Lampo Leong
Chao Yang
Image Credits: Image #1: Lampo Leong, 2024
Image #2: Lampo Leong, 2024
Image #3: Lampo Leong, 2024
Image #4: Lampo Leong, 2024
Image #5: Lampo Leong, 2024