Zaku Naguwashi Series Sake ng Hapon by Yasushi Uemura

Zaku Naguwashi Series Sake ng Hapon by Yasushi Uemura is a highly esteemed winner of the very prestigious 2025 A' Design Award na Ginto in Disenyo ng Pakete Competition Category.

GintoPakete· 2025

Zaku Naguwashi Series Sake ng Hapon

by Yasushi Uemura

Client: Shimizu Seizaburo Shoten Ltd.

A' Design Award na Ginto Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Zaku Naguwashi Series Sake ng Hapon

Ito ay isang premium na sake na partikular na binuo para sa mga luxury restaurant sa ibayong-dagat, na naglalayong maipakita sa mga listahan ng alak bilang isa sa mga pagpipilian para sa pagpapares sa pagkain. Ang hamon sa disenyo ay ang maipahayag ang natatanging pagkakakilanlan ng Hapon. Ang disenyo ay nakakuha ng inspirasyon mula sa mga tradisyonal na motif ng Hapon tulad ng shide, ang mga sagradong pamukadkad na papel na ginagamit sa mga dambana upang markahan ang mga hangganan ng banal, at origata, ang seremonyal na sining ng pagtitiklop ng papel. Ang mga elementong ito ay matagumpay na nagpapahayag hindi lamang ng kanilang pisikal na anyo kundi pati na rin ng mas malalim na espiritwalidad at diwa ng mga taong Hapones.

The Recognition

About the A' Design Award na Ginto

Ang Zaku Naguwashi Series Sake ng Hapon ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Zaku Naguwashi Series Sake ng Hapon ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Zaku Naguwashi Series Sake ng Hapon ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A premium Japanese sake designed for luxury restaurants primarily in Europe and America. It was created with the goal of being featured on wine lists as one of the basic options for food pairing, alongside wines.
Dimensions & Packaging: Grass Bottle 750ml:
Height 335mm, Diameter 80mm
Tags: Sake, Japanese sake, Zaku, Drink Package, Japan, UemuraDesign, Traditional
Production Technology: In this label design, small cut-out holes were made to express the folded shapes of paper. Since the holes are extremely small, they are manually cut. As sake labels need to be durable when placed in coolers, synthetic paper was used to give the appearance of traditional paper while providing the necessary durability.
Design Challenge: Sake in wine bottles can easily be mistaken for wine, making it challenging to create a design that immediately conveys 'Japan.' To express sake through traditional Japanese imagery, we drew inspiration from elements such as 'shide' (white paper streamers used in Shinto rituals) and 'origata' (envelopes folded to convey respect), incorporating these symbols into the design to represent Japanese spirituality.
Research: In recent years, sake has become popular in the Western market. Usually, sake bottles are written in Japanese and are often difficult to understand. So, I expressed it using traditional Japanese imagery in a way that a sommelier at a Western restaurant could intuitively understand.
Inspiration: The design emphasizes Japanese spirituality to highlight the unique characteristics of sake. It draws inspiration from traditional motifs, such as "shide," the paper streamers used in Japanese shrines to mark sacred boundaries, and the art of "origata," the traditional method of folding paper in ceremonial practices.
Project Duration: This project started in Mie Prefecture, Japan, in 2020, and by April 2023, three varieties of the series were completed. Sales began in Tokyo and other parts of Japan, and the product is also available in Europe and the United States. The sales continue.
Operation Flow: It is mainly served in restaurants in Europe and the United States that serve sake.

By adding sake to the menu, which has previously offered a wide variety of wines, the restaurant can provide a broader selection. This gives guests the opportunity to explore new flavors and experience choices they haven't had before, while also sparking an interest in Japanese culture.