Brown Brothers Limited Edition Pambalot ng Bote ng Alak by Yiqi Tang and Zona Yuechen Guan

Brown Brothers Limited Edition Pambalot ng Bote ng Alak by Yiqi Tang and Zona Yuechen Guan is a highly esteemed winner of the very prestigious 2025 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2025

Brown Brothers Limited Edition Pambalot ng Bote ng Alak

by Yiqi Tang and Zona Yuechen Guan

Client: Brown Brothers

A' Design Award na Bakal Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #164761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Brown Brothers Limited Edition Pambalot ng Bote ng Alak

Ang Brown Brothers Limited Edition ay isang packaging na idinisenyo para sa isang mabungang sparkling moscato wine. Ang koleksyon ay sumasaklaw sa tatlong bersyon na kumakatawan sa umaga, takipsilim, at hatinggabi. May nilagyang may-samyong tinta ang bawat bersyon, kaya may bango na naglalabas na tumutugma sa napiling sandali. Ang matitingkad na kulay at masisiglang disenyo ay nagpapaalala sa isang tropikal na summer party at sa konsepto ng muling pagtitipon. Ang bote ay may karaniwang 750 ml na format, gawa sa nire-recycle na salamin at nilimbagan ng matibay at de-kalidad na graphics. Ang layunin ay gawing kaakit-akit ang packaging kapwa sa paningin at pang-amoy.

The Recognition

About the A' Design Award na Bakal

Ang Brown Brothers Limited Edition Pambalot ng Bote ng Alak ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Brown Brothers Limited Edition Pambalot ng Bote ng Alak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Brown Brothers Limited Edition Pambalot ng Bote ng Alak ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Dimensions & Packaging: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Tags: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Production Technology: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Design Challenge: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Research: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Inspiration: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Project Duration: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Operation Flow: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Team Members: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Image Credits: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.