Ang disenyo na 128 Bpm Pambalot ng Gin ni Ximena Ureta ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Pakete.
GintoPakete· 2025
128 Bpm Pambalot ng Gin
ni Ximena Ureta
Kliyente: Contraseña Magazine
Nagwagi ng A' Design Award na Ginto sa Kategoryang Pakete
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Tungkol sa 128 Bpm Pambalot ng Gin
Ang 128 Bpm ay isang disenyo ng pambalot at label para sa isang bote ng gin. Ang pangalan ay tumutukoy sa isang musical tempo na 128 beats per minute, isang bilis na iniuugnay sa ritmo ng isang masayang puso. Ang konsepto ay nakabatay sa Blues, isang genre ng musika na humubog sa maraming sumunod na estilo. Ang mga ibon ay kumakatawan sa paglalakbay ng musika sa kasaysayan at tinitipon din nila ang mga botanicals na ginagamit sa gin. Ang mga pakpak ay sumisimbolo sa malikhaing kalayaan. Ang mga label sa harap at likod ay inilimbag sa self adhesive na cotton paper na may matte at parang pelus na finish. Kinukumpleto ang disenyo ng gold foil, varnish, embossing at debossing.
Ang Pagkilala
Tungkol sa A' Design Award na Ginto
Ang 128 Bpm Pambalot ng Gin ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang 128 Bpm Pambalot ng Gin ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang 128 Bpm Pambalot ng Gin ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.
Sa Likod ng Disenyo
Press Kit
Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.
- Mga Natatanging Katangian
- Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix. - Mga Sukat at Packaging
- The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
- Mga Tag
- Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
- Teknolohiya sa Produksyon
- The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine. - Hamon sa Disenyo
- The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
- Pananaliksik
- Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues. - Inspirasyon
- The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues. - Tagal ng Proyekto
- 128 Bpm was launched in Chile on September 4, 2024.
- Daloy ng Operasyon
- This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
- Mga Miyembro ng Koponan
- Art Direction and Design: Ximena Ureta
- Mga Credit ng Larawan
- Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.
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