Hj Lu Yinpiaolaohao Packaging ng Baijiu ni Sinong Wu

Ang disenyo na Hj Lu Yinpiaolaohao Packaging ng Baijiu ni Sinong Wu ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Pakete.

GintoPakete· 2025

Hj Lu Yinpiaolaohao Packaging ng Baijiu

ni Sinong Wu

Kliyente: Hongji Lu Liquor Brand

Nagwagi ng A' Design Award na Ginto sa Kategoryang Pakete

100,120

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Mga Kulay

Ang Disenyo

Tungkol sa Hj Lu Yinpiaolaohao Packaging ng Baijiu

Ang Lalawigan ng Shanxi ay isa sa pinakamahalagang mga pinagmulan ng kulturang Baijiu ng Tsina. Ang produktong ito ay mula sa Shanxi. Ang tatak ay nagsimula noong Dinastiyang Ming sa 1529 at may kasaysayan at kultura na mahigit 500 taon na. Ang inspirasyon sa disenyo ay nagmula sa mga katangiang rehiyonal ng Shanxi (tulad ng Kabundukang Taihang), klasikal na arkitektura ng Dinastiyang Ming, at mga muwebles; sa pagtutugma ng kulay, ginagamit ang kontrast ng kulay upang mapahusay ang liwanag at kontrast ng mga hugis ng kahon at bote, na lumilikha ng biswal na impak. Ang istilo ng disenyo ay makasinauna at nagdudulot sa mga mamimili ng isang uri ng klasikal na kagandahang Silanganan.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Hj Lu Yinpiaolaohao Packaging ng Baijiu ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Hj Lu Yinpiaolaohao Packaging ng Baijiu ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Hj Lu Yinpiaolaohao Packaging ng Baijiu ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Shanxi is one of the most important cradles of baijiu culture in China. The design project "Lu Wine" is from Shanxi Province. Lujiu has a long history, originated in the Ming Dynasty, has a long history and culture of more than 500 years.
The design is inspired by Shanxi classical architecture and Ming Dynasty furniture screen; In the overall design to create a classical beauty.
On the left side of the box is a poster dating back to the Ming Dynasty, which may be the earliest "poster" in the history of baijiu, indicating the location of the distillery and the quality of the product;
On the right side of the box is the Chinese brand character "HONGJI". The design team came up with a more retro version of the seal character font, embodied in the Shanxian-style "window cut" form. The shape inside the bottle is faintly visible, reflecting the beauty of classical China; Reflect the deep historical experience of the product.
In the bottle design, the design inspiration comes from the blue and white porcelain used by the Ming court. The bottle cap is shaped like a mountain peak, the design is inspired by the Taihang Mountains in Shanxi Province, hoping to bring consumers the natural beauty of mountains and rivers. At the same time, the historical and cultural heritage of the winery was incorporated into the design.
This design exudes an antique charm, cultural atmosphere and classical aesthetics are intertwined, providing consumers with both taste and visual enjoyment.
Mga Sukat at Packaging: H：360mmX240X150 Made of wooden box and ceramic craftsmanship
Mga Tag: A Chinese Baijiu, B packaging design, C classical Chinese style, D historical and cultural feelings, E delicate flavor Baijiu
Teknolohiya sa Produksyon: Considering environmental protection, the product will ultimately be produced using two different processes. 1. Box: Made of recyclable cardboard and wood grain paper, this solution will become the main process for mass production and sales. 2. Box: Made of solid wood carving, due to the good texture of solid wood but not environmentally friendly, the production quantity will not be large. Mainly used as a reward to reward those who have made contributions to this product. (such as sales, promotion, publicity, etc.)
3. The metal plates on the front of the boxes and bottles are printed and made with zinc alloy technology and dropper technology for text and graphic information.
Bottle shaped process: using ceramic design, the specific process is to open the mold and inject mud; Made by high-temperature firing.
Hamon sa Disenyo: There are so many different cultures in the design process that it is difficult for designers to choose. China has a lot of cultural characteristics and designers want to create a unique design. How to solve this problem? After communicating with the customer, I went to the customer's location to understand the regional culture, and finally designed around the traditional Chinese furniture architecture to solve the selection problem. Make the design very Oriental aesthetic.
Pananaliksik: In the design process, the designer has studied the regional culture of the brand. In Shanxi, the birthplace of the brand, Taihang Mountain is one of the most famous mountains in China, and the design will design Taihang Mountain on the bottle cap to reflect the regional characteristics. The overall design combines traditional classical symmetry aesthetics, and the entire product has a heavy visual sense.
Inspirasyon: The ideas brought by the classical architecture and furniture styles of ancient China were eventually incorporated into the design. Strong local culture can be seen in the design presentation, such as the miniature Taihang Mountain on the bottle cap. By participating in this project, more people can understand Chinese style and culture and enhance cultural value.
Tagal ng Proyekto: The project started in May 2023 in China/Sichuan/Chengdu and was completed in Chengdu in August 2024. It has not yet been exhibited.
Daloy ng Operasyon: This is a high-end liquor packaging design, made of wooden boxes and ceramic processes. Through the design, people can feel the unique beauty brought by the historical and cultural heritage of China, an ancient Oriental country. Environmental protection: After purchasing, consumers can pour other wine through the mouth of the bottle to achieve reuse; I believe consumers will also like this design, even after use, can also be used as a small locker, display appreciation.
Mga Miyembro ng Koponan: Sinong Wu