Utsuroi Packaging ng Sake by Maho Sekizuka

Utsuroi Packaging ng Sake by Maho Sekizuka is a highly esteemed winner of the very prestigious 2025 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2025

Utsuroi Packaging ng Sake

by Maho Sekizuka

Client: Takeda Shuzo Co., Ltd.

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #165941

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Colors

The Design

About Utsuroi Packaging ng Sake

Ang hanay na ito ng tatlong pinaglumang bote ng Daiginjo sake ay may slit-animation packaging na pinagsama sa tradisyonal na pagkakagawa ng mga Hapones. Ang umiindayog na label ay naghahayag ng mga taon ng paggawa—2004, 2012, at 2019—habang ang pagbubukas ng kahon ay sumasagisag sa proseso ng paglaon ng sake. Ang malinaw na barnis at pilak na foil seal ay nagpapahusay sa kulay-ambarna ng bawat vintage. Sa pagbabalanse ng minimalismo at kahusayan sa gastos, ang disenyo ay binibigyang-diin ang natural na kagandahan ng sake at nag-iiwan ng pangmatagalang impresyon.

The Recognition

About the A' Design Award na Pilak

Ang Utsuroi Packaging ng Sake ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Utsuroi Packaging ng Sake ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Utsuroi Packaging ng Sake ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This set of three Daiginjo aged sake bottles features innovative slit animated packaging with changing logos to indicate the brewing years 2004, 2012, and 2019. Opening the box reflects the flow of time. The bottle seal highlights the progression of years using varnish and silver foil. The design emphasizes the amber color of sake, deepening with each vintage, adding a new layer of enjoyment to the sake experience.
Dimensions & Packaging: Width 300 mm x Depth 232 mm x Height 64 mm
Tags: GraphicDesign, Utsuroi, PackageDesign, Branding, Sake, VintageSake, Katafune, Joetsu, Niigata, Japan
Production Technology: Specifications: Double printed with black ink + OP varnish. Gift box: Double printed with black ink + OP varnish. Material: PP transparent 0.25. Gift box: CB 270g/EF (single-sided white, C5).
Design Challenge: Achieving new concepts involved trial and error, applying slit animation to evoke the passage of time. Cost management balanced high-end design and budget limitations through careful material selection. The box design ensures ample white space and durability. Offset printing with double sumi ink achieved deep black sleeve animation. Bottle seal varnish highlights the vintage's amber beauty, fine-tuned for gloss. Packaging focuses on enriching the user’s luxurious sake experience.
Research: This research explores innovative packaging that transcends traditional boundaries, enriching the sake experience. Slit animation symbolizes time's passage upon opening, with varnish and silver foil on bottle seals highlighting the amber beauty of vintages. Stripping away decorations, the design emphasizes sake’s intrinsic charm. By balancing costs with luxury, it delivers exclusivity, ideal for gifting and creating memorable moments.
Inspiration: This product, limited to just 100 sets, aims to create a striking package that avoids classical styles and remains free from conventional constraints. It is designed to allow sake enthusiasts to focus on the tasting experience and fully enjoy a luxurious time for themselves. The package subtly communicates that it contains a set of sake from three different vintages. Despite keeping printing and processing costs low, the package maintains a significant presence suitable for gifting. These conditions, including the naming, were all carefully considered in the design.
Project Duration: This product was released on Friday, November 19, 2021, in a limited edition of 100 sets by Takeda Shuzo in Ogata, Joetsu City, Niigata Prefecture.
Operation Flow: Using the principle of slit animation, opening the sleeve showcases the brewing years shifting from 2004 to 2012 and then to 2019. This conveys the concept of the passage of time from the moment the box is opened. The seals on the bottles represent the flow of time through the use of varnish and silver foil. The design eliminates decorations to emphasize the amber color of the sake, which becomes richer with each vintage.
Image Credits: Image #1: Maho Sekizuka, 2021.
Image #2: Maho Sekizuka, 2021.
Image #3: Maho Sekizuka, 2021.
Image #4: Maho Sekizuka, 2021.
Image #5: Maho Sekizuka, 2021.
Video Credits: Maho Sekizuka, 2021.