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Ersie Pangunahing Gamit: Kapehan at Restawran by Ali Moazzen

Ersie Pangunahing Gamit: Kapehan at Restawran by Ali Moazzen is a highly esteemed winner of the very prestigious 2025 A' Design Award na Bronse in Disenyo ng Pamana ng Kultura at Industriya ng Kultura Competition Category.


BronsePamana ng Kultura· 2025

Ersie Pangunahing Gamit: Kapehan at Restawran

by Ali Moazzen

Client: Ersie Mansion

A' Design Award na Bronse Winner in Pamana ng Kultura Category

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Verified Award Winner

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Colors

The Design

About Ersie Pangunahing Gamit: Kapehan at Restawran

Ang Ersie ay ang adaptibong muling paggamit ng makasaysayang villa mula sa panahon ng Qajar tungo sa isang kontemporaryong kapehan at restawran habang pinapanatili ang arkitektural na pagkakakilanlan nito. Ang orihinal na mga bintanang Orsi, mga pintuang kahoy, mga dekoratibong yeso, at mga pader na gawa sa bato ay maingat na naibalik, habang ang pagpapatibay ng estruktura at mga modernong sistema ng gusali ay isinama nang may kaunting panghihimasok. Inilalantad ng disenyo ang mga nakatagong makasaysayang katangian at inaangkop ang villa para sa kontemporaryong pampublikong paggamit, na binabalanse ang konserbasyon ng pamana sa modernong panlipunang gamit at binubuhay muli ang isang mahalagang palatandaang kultural.

The Recognition

About the A' Design Award na Bronse

Ang Ersie Pangunahing Gamit: Kapehan at Restawran ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Ersie Pangunahing Gamit: Kapehan at Restawran ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Ersie Pangunahing Gamit: Kapehan at Restawran ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design revitalizes a Qajar-era villa into a cafe-restaurant, blending historical authenticity with modern functionality. Unique features include restored architectural details, preserved century-old trees, innovative space reuse, and accessibility enhancements like an elevator and Braille menus. A tribute to craftsmanship further merges history with contemporary design.
Dimensions & Packaging
Land Area: 2,200 m²
Built-up Area: 846 m²
Structure: Masonry with steel reinforcement
Installations: Central chiller and boiler system
Original Features: Restored Orsi windows, plaster moldings, and wooden doors
Renovated Spaces: Expanded basement, preserved vestibule, and structural reinforcements for load-bearing walls.
Accessibility: Elevator for disabled access, Braille menus for inclusivity.
Tags
Qajar architecture, adaptive reuse, café-restaurant design, historical restoration, Orsi windows, architectural preservation, sustainable design, inclusive design, masonry reinforcement, heritage revitalization
Production Technology
The project utilized a combination of traditional and modern techniques. Original masonry structures were reinforced with steel frames for stability, while advanced plaster restoration techniques revived intricate moldings. Custom-crafted Orsi windows and restored wooden doors preserved authenticity. Sustainable materials were used for new additions, and modern HVAC systems were integrated into historical spaces. The design followed meticulous site analysis and historical documentation methodologies.
Design Challenge
The biggest challenge of this project was navigating the delicate balance between preserving the villa's historical integrity and adapting it to a modern function. The internal challenge was the discovery of significant alterations made during the Pahlavi era, which obscured the original Qajar architecture. Externally, strict heritage conservation laws and the need for advanced restoration techniques posed obstacles. Overcoming these challenges required innovative approaches to both the design and construction processes while respecting legal and historical constraints.
Research
he research conducted for this renovation focused on the adaptive reuse of historical architecture. The primary objective was to preserve the Qajar-era villa's heritage while adapting it for modern use as a café-restaurant. The methodology involved detailed analysis of architectural documents, structural assessments, and site visits. Tools included archival research, structural simulations, and restoration techniques. The results led to the successful preservation of key historical features, with a significant impact on local cultural tourism and heritage conservation. This project demonstrated the importance of integrating historical preservation with functional modern design, benefiting both society and the design field by promoting sustainable restoration practices.
Inspiration
The inspiration for this project stemmed from a deep respect for historical architecture and a desire to revive a semi-abandoned Qajar-era villa. The unique opportunity to uncover and restore hidden architectural details, combined with the building’s rich narrative and prime location, motivated the design. Extensive research into historical preservation techniques and adaptive reuse strategies ensured a balance between honoring the past and meeting contemporary needs.
Project Duration
The project commenced in 2021 and was completed in 2023, located in the qazvin. The renovation aimed to transform a historically significant Qajar-era villa into a modern café-restaurant while preserving its original architectural essence. The completed design now serves as both a public space and a tribute to the building’s rich heritage, blending traditional elements with contemporary functionality.
Operation Flow
The design seamlessly blends the old with the new, allowing visitors to experience the rich history of the building while enjoying modern amenities. The café-restaurant layout encourages flow, with clear pathways from the entrance to the main dining areas and VIP spaces. The preservation of original walls and structures enhances the atmosphere, while modern installations like the elevator and central cooling system ensure comfort and accessibility, making the space both functional and welcoming for all visitors.
Patents
Copyrights belong to Ali Mozzan, 2024.
Image Credits
Image #1: Photographer Peyman Rajabi, 2024.
Image #2: Photographer Peyman Rajabi, 2024.
Image #3: Photographer Peyman Rajabi, 2024.
Image #4: Photographer Peyman Rajabi, 2024.
Image #5: Photographer Peyman Rajabi, 2024.

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