Hocking Hills Disenyo ng Website by Cansu Dagbagli Ferreira

Hocking Hills Disenyo ng Website by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award na Bronse in Disenyo ng Interface, Interaksyon at Karanasan ng Gumagamit Competition Category.

BronseInterface· 2025

Hocking Hills Disenyo ng Website

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award na Bronse Winner in Interface Category

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Verified Award Winner

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The Design

About Hocking Hills Disenyo ng Website

Ang redesign ng Hockinghills.com ay nagpapakilala ng pinasimple at kontemporaryong booking platform para sa mga pananatili sa kalikasan at outdoor activities. Inuuna ang kalinawan at usability, ang updated na disenyo ay nagtatampok ng minimalist approach na nagha-highlight sa natural na kagandahan ng Hocking Hills. Ang pinong user interface, na-optimize na navigation, at hanay ng mahigit 100 custom icons ay nagpapahusay ng accessibility at functionality. Ang resulta ay isang cohesive at engaging na digital experience na nagpapasimple ng trip planning habang nananatiling tapat sa dedikasyon ng brand sa kalikasan, komunidad, at seamless na exploration.

The Recognition

About the A' Design Award na Bronse

Ang Hocking Hills Disenyo ng Website ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Hocking Hills Disenyo ng Website ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Hocking Hills Disenyo ng Website ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging: Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags: website, travel, outdoors, icon design, user interface
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge: Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research: According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration: The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration: 1 year from June 2023 to June 2024
USA and France
Operation Flow: Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.