Marlenka Packaging by David Kantor is a highly esteemed winner of the very prestigious 2025 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2025

Marlenka Packaging

by David Kantor

Client: Marlenka International s.r.o.

A' Design Award na Bronse Winner in Pakete Category

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The Design

About Marlenka Packaging

Ang redesign ng packaging ng Marlenka ay nakasentro sa isang malinis at natatanging disenyo na nagsisiguro ng malakas na presensya sa istante at malinaw na pagkakaiba sa buong hanay ng produkto. Ang sistema ng packaging ay dinisenyo upang umangkop sa iba't ibang uri ng keyk at panghimagas na nakabatay sa pulot-pukyutan, na gumagamit ng structured na pamamaraan upang makilala ang mga lasa, format, at sukat. Ang premium na visual aesthetics ay nagpapahusay ng pang-akit ng produkto, samantalang ang mga innovative na materyales at advanced na teknolohiya sa pag-print ay nagsisiguro ng pambihirang kalidad. Ang refined na disenyo ay hindi lamang nagpapataas ng karanasan ng consumer kundi nagpapalakas din ng brand identity at market positioning ng Marlenka.

The Recognition

About the A' Design Award na Bronse

Ang Marlenka Packaging ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Marlenka Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Marlenka Packaging ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Dimensions & Packaging: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Tags: marlenka, redesign, packaging,
Production Technology: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Design Challenge: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Research: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Inspiration: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Project Duration: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Operation Flow: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Team Members: David Kantor
Radek Vysocký
Vojtěch Halamíček
Image Credits: David Kantor
Petr Vaněk