Abra Mode Pangunahing Function: Packaging ng Pantyhose by Sajad Izadi

Abra Mode Pangunahing Function: Packaging ng Pantyhose by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2025

Abra Mode Pangunahing Function: Packaging ng Pantyhose

by Sajad Izadi

Client: Abra Mode

A' Design Award na Bakal Winner in Pakete Category

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Colors

The Design

About Abra Mode Pangunahing Function: Packaging ng Pantyhose

Ang Abra Mode ay isang packaging box para sa pantyhose. Gawa sa cardboard ang kahon na may kulay cream at ginto, na pinili upang magpahiwatig ng kalmado, lambot, at karangyaan. May bintanang hugis nakapatong na binti ng babae na hinulma gamit ang mold, na naglalantad sa tela, ipinapakita ang tekstura, density, at kulay nito. Inaalis ng bintana ang pangangailangang mag-print ng bagong kahon para sa bawat kulay o disenyo. Ang coating ay water-based, matte, at recyclable, at pinipigilan nito ang pagkakaroon ng fingerprint sa ibabaw. Ang kahon ay may sukat na 138 mm sa lapad, 25 mm sa lalim, at 240 mm sa taas. Ang saradong hugis nito ay pumoprotekta sa produkto laban sa alikabok at paghawak sa mga tindahan.

The Recognition

About the A' Design Award na Bakal

Ang Abra Mode Pangunahing Function: Packaging ng Pantyhose ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Abra Mode Pangunahing Function: Packaging ng Pantyhose ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Abra Mode Pangunahing Function: Packaging ng Pantyhose ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We all live in a modern world, a world where everything is introduced by brands, and people follow them.
These brands dictate what we should wear, what we should eat, or what we should listen to.
A brand that does not lead in packaging design cannot shape tastes.
In this packaging, an effort has been made to create a design that performs differently compared to other similar brands.
Tangibility, product visibility, and ease of use were among the priorities for the brand.
Dimensions & Packaging: Width:138mm Depth:25mm Height:240mm
Tags: Fashion, Packaging design, Pantyhose, Design, Graphic Design
Production Technology: In the production of the box, cream and gold colors have been used to convey a sense of calmness, softness, and luxury.
The cardboard coating is made from water-based materials, making it recyclable and environmentally friendly. A window has been created on the box using a mold, which showcases the fabric's texture, density, and color.
The water based coating has been designed to be matte, ensuring that no fingerprints are left on the box when touched.
Design Challenge: The biggest challenge has always been to correctly understand the target audience and provide a solution that aligns with the problem statement.
The product should stand out, be appealing to women, convey a sense of softness and delicacy, and most importantly, the design idea should not be limited to graphics alone. It should also influence the product's structure, allowing the visual identity to expand for other products as well.
Research: The packaging for this type of product is usually designed to resemble a tag or a hanger, and all brands have relied on this form of packaging. When selecting the product in the store, the buyer would touch the product, or it might fall from their hands onto the store floor. It could also take a long time for the product to be sold, during which dust and dirt might accumulate on the product itself. All of this happened because the product was not fully covered.
Inspiration: All women wear their beautiful dresses when invited to gatherings and celebrations.
When they sit on chairs or when models pose for fashion photography, they often cross their legs.
This form and posture of women is commonly seen, and the designer decided to draw inspiration from this form for the product identity design, incorporating it as a window-like feature on the box.
Project Duration: The project started in June 2023 in Tehran and finished in October 2023 in tehran and was launched in the Iranian market.
Operation Flow: This packaging is designed in such a way that it directly highlights the product itself. The window, shaped like a woman's leg, allows the audience to understand the type, color, and fabric texture of the product.
There is no need to produce and print a new box for every color or design.
If the manufacturer wishes to expand their product line in the future, they can extend the visual identity by changing the shape of the window to represent a skirt or a shirt.
Team Members: Graphic Designer:Sajad Izadi
Image Credits: Graphic Designer:Sajad Izadi