Kolompeh Pangunahing Pakinabang: Packaging para sa Pastry by Sajad Izadi

Kolompeh Pangunahing Pakinabang: Packaging para sa Pastry by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2025

Kolompeh Pangunahing Pakinabang: Packaging para sa Pastry

by Sajad Izadi

Client: Reza Sweets and Nuts

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kolompeh Pangunahing Pakinabang: Packaging para sa Pastry

Ang Kolompeh ay isang disenyo ng packaging para sa tradisyonal na pastry ng Kerman na pinupuno ng dates at pinatatamis ng grape syrup. Ang kahon ay gawa sa cardboard na binalutan ng water-based na materyales upang mapanatili ang packaging na environmentally friendly. Ang ilustrasyon ay sumasakop sa buong ibabaw, na nagpapakita ng mga karakter na inspirasyon mula sa mga ninuno ng Kerman, na may mahahabang bigote at kasuotang dekorado ng mga Persian pattern. Ang ginto at buhay na mga kulay sa pag-print ay nagpapahiwatig ng kalidad, at bawat kulay ay tumutukoy sa isang lasa. Ang mga pastry ay inayos sa loob gamit ang food-grade wax paper. Ang disenyo ay nagdudugtong sa lokal na sining tungo sa modernong merkado.

The Recognition

About the A' Design Award na Bronse

Ang Kolompeh Pangunahing Pakinabang: Packaging para sa Pastry ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Kolompeh Pangunahing Pakinabang: Packaging para sa Pastry ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Kolompeh Pangunahing Pakinabang: Packaging para sa Pastry ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
Dimensions & Packaging: Width:224mm Depth:55mm Height:224mm
Tags: Packaging design, Sweets , Design, Graphic Design, Illustration
Production Technology: In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
Design Challenge: Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
Research: The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
Inspiration: In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
Project Duration: The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
Operation Flow: At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
Team Members: Graphic Designer: Sajad Izadi
Image Credits: Graphic Designer: Sajad Izadi