Guijiu 20 Pakete para sa mga Espiritu (Spirits Packaging) ni Liandong Zhang and Xueqian Zhang

Ang disenyo na Guijiu 20 Pakete para sa mga Espiritu (Spirits Packaging) ni Liandong Zhang and Xueqian Zhang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Pakete.

GintoPakete· 2025

Guijiu 20 Pakete para sa mga Espiritu (Spirits Packaging)

ni Liandong Zhang and Xueqian Zhang

Kliyente: Guizhou Guijiu Group Co., Ltd

Nagwagi ng A' Design Award na Ginto sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Guijiu 20 Pakete para sa mga Espiritu (Spirits Packaging)

Ang Guijiu 20 ay packaging para sa Chinese baijiu spirit. Pinagsasama ng bote ang bilog na itaas at parisukat na katawan, isang anyo na iniuugnay sa tradisyonal na mga ideya ng pagkakaisa. Ang mga relief pattern ng mga paru-paro, phoenix, ibon at isda ay hango sa mga tradisyonal na motif ng mga pangkat etniko sa Guizhou, China. Ang mga linya ng annual ring at mga linya ng terasa ay tumutukoy sa pagtanda ng inumin at sa lokal na tanawin. Ang bote ay gawa sa salaming may mataas na transparency na may metallic na takip, at ang surface treatment ay nagbibigay sa salamin ng tekstura na parang keramika sa mas mababang gastos. Pinapabuti rin ng parisukat na katawan ang pagkakahawak.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Guijiu 20 Pakete para sa mga Espiritu (Spirits Packaging) ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Guijiu 20 Pakete para sa mga Espiritu (Spirits Packaging) ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Guijiu 20 Pakete para sa mga Espiritu (Spirits Packaging) ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Mga Sukat at Packaging: box：140*110*275mm
bottle：115*62*223mm
Mga Tag: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
Teknolohiya sa Produksyon: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Hamon sa Disenyo: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Pananaliksik: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Inspirasyon: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Tagal ng Proyekto: The project launched in February 2021 and release to market in June 2024
Daloy ng Operasyon: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Mga Miyembro ng Koponan: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Mga Credit ng Larawan: Guizhou Guijiu Group Co., Ltd