Su Jiu Dong Po Packaging ng Alak ni Liandong Zhang and Xueqian Zhang

Ang disenyo na Su Jiu Dong Po Packaging ng Alak ni Liandong Zhang and Xueqian Zhang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2025

Su Jiu Dong Po Packaging ng Alak

ni Liandong Zhang and Xueqian Zhang

Kliyente: Jiangsu Shuanggou Distillery Co., Ltd

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

13,521

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #170849

Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Su Jiu Dong Po Packaging ng Alak

Ang Su Jiu Dong Po ay isang set ng apat na bote ng alak na inspirasyon mula sa tula at buhay ng makatang si Su Shi. Ang bawat bote ay kumakatawan sa isang yugto ng buhay ng makata, mula sa masiglang kabataan hanggang sa malayang espiritu ng kanyang katandaan. Ang mga bote ay gawa sa isang salamin-kristal na puting materyal at sinusunod ang streamlined na hugis ng meiping plum vase, na may makitid na bibig at buong katawan na nagpapaalala sa porselana ng Song dynasty. Ang panlabas na ibabaw ay inukit sa relief, at ang texture ay lumilipat mula sa siksik tungo sa madalang upang ipahiwatig ang daloy ng isang ilog. Ang tulaang imahe ay ginawang biswal at tactile na karanasan.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Su Jiu Dong Po Packaging ng Alak ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Su Jiu Dong Po Packaging ng Alak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Su Jiu Dong Po Packaging ng Alak ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
Mga Sukat at Packaging: 300mmX120mmX420mm
Mga Tag: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Teknolohiya sa Produksyon: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Hamon sa Disenyo: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Pananaliksik: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Inspirasyon: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Tagal ng Proyekto: 2024.5-2025.1 Nanjing, Jiangsu province
Daloy ng Operasyon: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Mga Miyembro ng Koponan: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Mga Credit ng Larawan: Jiangsu Shuanggou Distillery Co., Ltd