Eternal Moon Pagbalot ng Mooncake by Sha Feng and Jiayi Lu

Eternal Moon Pagbalot ng Mooncake by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2025

Eternal Moon Pagbalot ng Mooncake

by Sha Feng and Jiayi Lu

Client: Eternal Moon

A' Design Award na Bronse Winner in Pakete Category

16,003

Verified Award Winner

Verify Award Status for #171257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eternal Moon Pagbalot ng Mooncake

Ang Eternal Moon ay isang gift box na idinisenyo para sa mooncake. Ipinapakita ng packaging ang temang Mid-Autumn mula sa malawak na perspektiba, na iniiwasan ang mga tradisyunal na alamat at nagtutuon sa kawalang-hanggan ng buwan at sa magkasanib na kapalaran ng mga tao. Ipinapakita sa artwork ang buwan sa walong kalagayan: apoy, bulaklak, bato, ulap, dagat, hangin, bundok, at gubat. Gumamit ito ng spot color printing at hot stamping. Ang panlabas na kahon ay may sukat na 335 by 75 by 195 milimetro at naglalaman ng mas maliliit na kahon ng mooncake na may sukat na 70 by 70 by 35 milimetro.

The Recognition

About the A' Design Award na Bronse

Ang Eternal Moon Pagbalot ng Mooncake ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Eternal Moon Pagbalot ng Mooncake ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Eternal Moon Pagbalot ng Mooncake ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Dimensions & Packaging: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tags: Branding, Packaging, Eternal Moon
Production Technology: The printing technologies we use are spot color printing and hot stamping process.
Design Challenge: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspiration: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Project Duration: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Operation Flow: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.