Planetarium Kulturang at Malikhaing Produkto by Alan Guo

Planetarium Kulturang at Malikhaing Produkto by Alan Guo is a highly esteemed winner of the very prestigious 2025 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2025

Planetarium Kulturang at Malikhaing Produkto

by Alan Guo

Client: Beijing Planetarium

A' Design Award na Pilak Winner in Pakete Category

20,692

Verified Award Winner

Verify Award Status for #172225

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Planetarium Kulturang at Malikhaing Produkto

Ang termos na ito ay bahagi ng mas malawak na serye ng produkto na kinabibilangan ng mga selyo, bookmark, tape, tote bag, at iba pang gamit. Inspirado ng mga astronaut, ang mga disenyo ay naghahatid ng pakiramdam ng kawalang-bigat at sinusuri ang ugnayan sa pagitan ng sangkatauhan at sansinukob. Mula sa lumilutang na tasang may temang kalawakan hanggang sa tote bag na may larawang kamay na humahawak ng lifeline ng astronaut, bawat produkto ay sumasalamin sa malikhaing pagkukuwento. Ang koleksyon ay naglalayong magpasiklab ng kuryosidad ng publiko tungkol sa kosmos at itaguyod ang makatwiran at mapag-isip na pananaw sa lugar ng sangkatauhan dito.

The Recognition

About the A' Design Award na Pilak

Ang Planetarium Kulturang at Malikhaing Produkto ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Planetarium Kulturang at Malikhaing Produkto ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Planetarium Kulturang at Malikhaing Produkto ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
Dimensions & Packaging: 25*40cm Inflatable bag, Screen printing
Tags: Planetarium, Cultural and Creative Merchandise, Universe
Production Technology: Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
Design Challenge: In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products.

To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging.

Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product.

For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.
Research: This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe.

To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective.

For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space.

Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.
Inspiration: This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
Project Duration: This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
Operation Flow: The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.