Xi Feng Jiu Tian Qi Pakete ng Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.
BronsePakete· 2026
Xi Feng Jiu Tian Qi Pakete ng Baijiu
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award na Bronse Winner in Pakete Category
Verified Award Winner
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About Xi Feng Jiu Tian Qi Pakete ng Baijiu
Ang Xi Feng Jiu Tian Qi ay isang disenyo ng packaging para sa isang premium na Chinese baijiu. Ang bote ay gawa sa lokal na kristal, na-electroplate ng ginto at tinapos ng mga pattern na inukit gamit ang laser. Ang takip ay gawa sa aluminium alloy at nilagyan ng mga hiwang kristal na diyamante. Ang hugis ng takip ay hango sa phoenix crown na isinusuot ng mga nobya sa sinaunang Tsina. Ang gift box ay gawa sa acrylic at may kakaibang hugis. Ang takip nito ay umaangat na parang kurtina at unti-unting inilalantad ang bote. Ang galaw na ito ay nagpapaalala sa pag-aangat ng pulang belo sa mga tradisyonal na kasal sa Tsina.
The Recognition
About the A' Design Award na Bronse
Ang Xi Feng Jiu Tian Qi Pakete ng Baijiu ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Xi Feng Jiu Tian Qi Pakete ng Baijiu ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Xi Feng Jiu Tian Qi Pakete ng Baijiu ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
- Dimensions & Packaging
- 175mm*120mm*285mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
- Design Challenge
- The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
- Project Duration
- September 2023, Shenzhen, China
- Operation Flow
- The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan
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