Zhen Yuan Zeng Pakete ng Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.
PilakPakete· 2026
Zhen Yuan Zeng Pakete ng Baijiu
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award na Pilak Winner in Pakete Category
Verified Award Winner
Verify Award Status for #173079The Design
About Zhen Yuan Zeng Pakete ng Baijiu
Ang Zhen Yuan Zeng ay isang disenyo ng packaging para sa isang matandang baijiu, isang tradisyonal na alak ng Tsina. Ang bote ay gawa sa keramika at hinubog bilang modernong bersyon ng tradisyonal na banga ng alak. Ang mga tumpak na geometrikong mukha ay nagpipino sa klasikong anyo at nagpapagaan sa bigat nito sa paningin. Ang kulubot na takip ay tumutukoy sa mabagal na pagtanda ng alak sa loob ng banga. Ang bote ay nakabalot sa sulphate paper, na nagpapalambot sa hugis nito at bahagyang nagtatago sa anyo. Ang papel ay tinatanggal ng mamimili nang paunti-unti, kaya't unti-unting nabubunyag ang bote. Ang pakete ay may sukat na 85 x 85 x 165 milimetro.
The Recognition
About the A' Design Award na Pilak
Ang Zhen Yuan Zeng Pakete ng Baijiu ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Zhen Yuan Zeng Pakete ng Baijiu ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Zhen Yuan Zeng Pakete ng Baijiu ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
- Dimensions & Packaging
- 85mm*85mm*H165mm
- Tags
- Premium Baijiu, Cultural Tracing
- Production Technology
- The bottle is made of ceramic and wrapped in sulphate paper on the outside.
- Design Challenge
- The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
- Research
- Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
- Inspiration
- The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
- Project Duration
- August 2024, Shenzhen, China
- Operation Flow
- The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Yuan Jin
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