Hellenic Routes Muling Magagamit na Bote ng Alak by Antonia Skaraki

Hellenic Routes Muling Magagamit na Bote ng Alak by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2026

Hellenic Routes Muling Magagamit na Bote ng Alak

by Antonia Skaraki

Client: Elgeka

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Hellenic Routes Muling Magagamit na Bote ng Alak

Ang Hellenic Routes ay isang muling magagamit na bote ng alak na dinisenyo bilang isang kultural na alaala. Ang parihabang boteng salamin ay may patag na anyo na tulad ng libro na nagpapadali sa paghawak at pag-iimbak. Ang mga label ay idinisenyo na parang mga selyo ng koreo at nagpapakita ng mga tradisyonal na kasuotang pambayan na nauugnay sa mga rehiyon ng paggawa ng alak sa Gresya. Ang premium na papel na may texture na finish at detalyadong pag-iimprenta ay nagbibigay-diin sa mga ilustrasyon ng kasuotan at sa mga elemento ng frame. Ang bote ay may sukat na 96 mm ang lapad, 42 mm ang lalim at 175 mm ang taas. Ang anyo nito ay nag-aanyaya ng muling paggamit bilang isang koleksyon o pandekorasyong bagay.

The Recognition

About the A' Design Award na Pilak

Ang Hellenic Routes Muling Magagamit na Bote ng Alak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Hellenic Routes Muling Magagamit na Bote ng Alak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Hellenic Routes Muling Magagamit na Bote ng Alak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas