Minsheng Lesuke Pakete by Hangzhou Minsheng Healthcare Co., Ltd

Minsheng Lesuke Pakete by Hangzhou Minsheng Healthcare Co., Ltd is a highly esteemed winner of the very prestigious 2026 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2026

Minsheng Lesuke Pakete

by Hangzhou Minsheng Healthcare Co., Ltd

Client: Hangzhou Minsheng Healthcare Co., Ltd

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Minsheng Lesuke Pakete

Ang Minsheng Lesuke ay isang disenyo ng packaging para sa gamot na pantigil sa paninigarilyo. Gumagamit ang disenyo ng progresibong simbolo ng nakangiting mukha at positibong sistema ng kulay upang mag-alok ng panghihikayat sa halip na mga babala. Ang orange na starter pack ay nagmamarka ng simula ng panahon ng pagtigil, habang ang berdeng maintenance pack ay nagpapahiwatig ng paglago at balanse. Ang mga cell ng pang-araw-araw na dosis ay hinahati ng mga tumpak na hot press tear off na linya, kaya isang cell ang binubuksan bawat araw at nananatiling nakikita ang progreso. Ang katawan nito ay gawa sa nare-recycle na paper based composite film, na tinapos ng matte na papel at soft touch na film.

The Recognition

About the A' Design Award na Bronse

Ang Minsheng Lesuke Pakete ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Minsheng Lesuke Pakete ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Minsheng Lesuke Pakete ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Dimensions & Packaging: product dimensions, 82 mm x 25 mm x 125 mm
Tags: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Production Technology: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Design Challenge: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Research: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Inspiration: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Project Duration: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Operation Flow: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.