Wellkaya Primary Function: Herbal na Cookies na Millets by Dheeraj Bangur

Wellkaya Primary Function: Herbal na Cookies na Millets by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2026 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2026

Wellkaya Primary Function: Herbal na Cookies na Millets

by Dheeraj Bangur

Client: Brandsthan

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner
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Colors

The Design

About Wellkaya Primary Function: Herbal na Cookies na Millets

Book Text: Ang sistema ng pakete ay naghahatid ng mga functional na benepisyo ng halamang gamot sa pamamagitan ng malinaw na hierarchy ng typography at maayos na paglalatag ng impormasyon. Tatlong variant ang pinagkakaiba gamit ang kontroladong color coding, magkakatugmang pag-aayos ng grid, at maigsing iconography para sa mabilis na pagkilala. Ang mga vintage na botanikal na engraving ay tumutukoy sa tradisyunal na kaalaman sa halamang gamot, samantalang ang mga pinasimpleng komposisyon ay nagpapanatili ng pagkabasa sa mga retail na kapaligiran. Ang pinigil na detalye ay sumusuporta sa kalinawan at pagkakatugma. Binabalanse ng disenyo ang mga sanggunian sa kultura at kontemporaryong istruktura, na tinitiyak ang pagkabasa at pagkakaiba.

The Recognition

About the A' Design Award na Bronse

Ang Wellkaya Primary Function: Herbal na Cookies na Millets ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Wellkaya Primary Function: Herbal na Cookies na Millets ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Wellkaya Primary Function: Herbal na Cookies na Millets ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
Dimensions & Packaging: 174 mm x 60 mm x 198 mm
Tags: Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
Production Technology: The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
Design Challenge: The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
Research: This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
Inspiration: The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
Project Duration: The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
Operation Flow: The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.