Heritage Wrap Beverage Packaging Pangunahing Tungkulin: Pakete ng Inumin by Kazuo Fukushima and Aya Tanaka

Heritage Wrap Beverage Packaging Pangunahing Tungkulin: Pakete ng Inumin by Kazuo Fukushima and Aya Tanaka is a highly esteemed winner of the very prestigious 2026 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2026

Heritage Wrap Beverage Packaging Pangunahing Tungkulin: Pakete ng Inumin

by Kazuo Fukushima and Aya Tanaka

Client: Meiji China Investment Co.,Ltd.

A' Design Award na Pilak Winner in Pakete Category

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The Design

About Heritage Wrap Beverage Packaging Pangunahing Tungkulin: Pakete ng Inumin

Ang disenyong ito ng pakete ng inumin ay muling binibigyang-kahulugan ang klasikong black tea latte sa pamamagitan ng kontemporaryong graphic na ekspresyon. Ang tradisyonal na pampalamuting motif ay isinaabstrak sa isang tuloy-tuloy na wrap pattern na nagpapahusay sa visibility mula sa lahat ng anggulo habang lumilikha ng maindayog na visual na daloy. Ang isang nakaayos na central label ay nagtatatag ng kalinawan at hirarkiya, na binabalanse ang kayamanan ng dekorasyon at pagkamababasa. Ang disenyo ay naghahatid ng pino ngunit madaling lapitan na presensya, na tinitiyak ang matibay na pagkilala sa istante at visual na pagkakapare-pareho sa iba't ibang kapaligiran ng retail.

The Recognition

About the A' Design Award na Pilak

Ang Heritage Wrap Beverage Packaging Pangunahing Tungkulin: Pakete ng Inumin ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Heritage Wrap Beverage Packaging Pangunahing Tungkulin: Pakete ng Inumin ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Heritage Wrap Beverage Packaging Pangunahing Tungkulin: Pakete ng Inumin ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Dimensions & Packaging: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Tags: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Production Technology: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Design Challenge: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Research: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Inspiration: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Project Duration: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Operation Flow: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Team Members: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Image Credits: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD