Ang disenyo na Horse Year Pakete ng mga Insenso Stick ni Bingran Zhao ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2026 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.
BronsePakete· 2026
Horse Year Pakete ng mga Insenso Stick
ni Bingran Zhao
Kliyente: BeiHang University
Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete
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Tungkol sa Horse Year Pakete ng mga Insenso Stick
Ang Horse Year ay isang serye ng packaging para sa mga incense stick. Nakasentro ang disenyo sa seal script na karakter na Tsino para sa kabayo, na pinagsama sa linyar na wika ng mga anting-anting ng Daoismo at mga padron ng usok. Limang bersyon ang sumusunod sa isang siklo ng kulay batay sa Limang Elemento ng metal, tubig, kahoy, apoy at lupa. Ang limang kahon ay maaaring ilagay nang magkakatabi upang bumuo ng imahe ng isang tumatakbong kabayo. Hinihila palabas ang isang panloob na tray upang ipakita ang insenso at isang mensahe ng pagpapala. Ang uncoated na paperboard, mga tintang gawa sa soya at isang molded pulp tray ay sumusuporta sa pag-recycle.
Ang Pagkilala
Tungkol sa A' Design Award na Bronse
Ang Horse Year Pakete ng mga Insenso Stick ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Horse Year Pakete ng mga Insenso Stick ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Horse Year Pakete ng mga Insenso Stick ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Sa Likod ng Disenyo
Press Kit
Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.
- Mga Natatanging Katangian
- This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
- Mga Sukat at Packaging
- Width 160 mm × Depth 40 mm × Height 70 mm
- Mga Tag
- Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
- Teknolohiya sa Produksyon
- The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
- Hamon sa Disenyo
- The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
- Pananaliksik
- This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
- Inspirasyon
- Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
- Tagal ng Proyekto
- The project started in May 2025 in Beijing China and finished in November 2025.
- Daloy ng Operasyon
- Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative. - Mga Patent
- Bingran Zhao
- Mga Credit ng Larawan
- Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou
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