Sushico Pangunahing Tungkulin: Disenyo ng Pakete ni Alara Selin Murkozoglu

Ang disenyo na Sushico Pangunahing Tungkulin: Disenyo ng Pakete ni Alara Selin Murkozoglu ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2026 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2026

Sushico Pangunahing Tungkulin: Disenyo ng Pakete

ni Alara Selin Murkozoglu

Kliyente: Sushico

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Sushico Pangunahing Tungkulin: Disenyo ng Pakete

Teksto ng Aklat: Bilang ang una at pinakalaganap na chain ng restawran ng Malayong Silangan sa Turkey, muling binibigyang-kahulugan ng disenyo ng pakete ng Sushico's ang diwa ng brand sa pamamagitan ng isang bagong pananaw, na humuhubog ng isang biswal na wikang inspirado ng pilosopiya at mga simbolo ng Malayong Silangan. Ang estetika ng Asya ay ginagawang moderno sa pamamagitan ng pasadyang mga ilustrasyong nakabatay sa kanji, na ang bawat isa ay nagkukuwento ng sariling kuwento. Ang isang kontemporaryong palette, na pinangungunahan ng pulang Hapones, at maingat na napiling tipograpiya, na naaayon sa diwa ng brand, ang bumubuo ng isang minimal ngunit makapangyarihang sistema.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Sushico Pangunahing Tungkulin: Disenyo ng Pakete ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Sushico Pangunahing Tungkulin: Disenyo ng Pakete ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Sushico Pangunahing Tungkulin: Disenyo ng Pakete ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Mga Sukat at Packaging: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Mga Tag: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Teknolohiya sa Produksyon: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Hamon sa Disenyo: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Pananaliksik: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Inspirasyon: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Tagal ng Proyekto: 2025 Turkey, İstanbul
Mga Patent: Copyrights belong to Sushico 2025
Mga Credit ng Larawan: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.