Schneider Electric Innovation Hub Tokyo Showroom by Ryota Unno

Schneider Electric Innovation Hub Tokyo Showroom by Ryota Unno is a highly esteemed winner of the very prestigious 2026 A' Design Award na Bronse in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.

BronseInteryor· 2026

Schneider Electric Innovation Hub Tokyo Showroom

by Ryota Unno

Client: Schneider Electric Japan

A' Design Award na Bronse Winner in Interyor Category

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Verified Award Winner

Verify Award Status for #180869

View at A' Design Award Press Release Award Badge

Colors

The Design

About Schneider Electric Innovation Hub Tokyo Showroom

Ang Schneider Electric Innovation Hub Tokyo ay isang showroom na nilikha para sa isang nakaka-engganyong karanasan ng mga bisita. Ang mga concentric na pattern sa sahig na nasa iisang axis ay gumagabay sa paggalaw patungo sa isang kurbadong display na tinatawag na Control Center, na nananatiling nakikita mula sa iba't ibang direksyon. Ang umaalon na tube lighting, na hinubog gamit ang visual programming tool na Grasshopper, ay nagbibigay ng kontrast sa itim na grid ceiling at sa checkerboard na sahig. Ang mga puting dingding ang bumubuo sa pangunahing exhibition surface. Ang mga pentagonal na modular sofa ay maaaring ayusin para sa upuan o mga pulong, o alisin upang buksan ang daloy ng sirkulasyon.

The Recognition

About the A' Design Award na Bronse

Ang Schneider Electric Innovation Hub Tokyo Showroom ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Schneider Electric Innovation Hub Tokyo Showroom ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Schneider Electric Innovation Hub Tokyo Showroom ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Innovation Hub showroom features concentric floor patterns on a single axis, centered on the curved display "Control Center." Flow and gaze naturally converge toward the center. Visitors unconsciously follow these arcs into understanding. 360-degree tube lighting contrasts with this centripetal movement, symbolizing ideas chaining and expanding outward. Black grid ceilings and checkerboard flooring provide linear contrast, accentuating the organic lighting's floating quality.
Dimensions & Packaging: 20,600mm x 23,500mm x CH2800mm
Tags: Showroom, Interior Design, Spatial System, Information Architecture, Curved Display, Immersive Space, Lighting Design, Technology Exhibition, Innovation Hub
Production Technology: The undulating lighting forms were generated using the visual programming tool Grasshopper. Building constraints were parameterized to achieve organic quality. White walls serve as the primary exhibition surface, ensuring content visibility and a clean aesthetic. Wood-grain materials in the sustainability area express thematic affinity and warmth. Flooring with special resin coating reduces resource consumption during maintenance and minimizes wastewater from cleaning.
Design Challenge: The challenge was achieving dynamic, irregular three-dimensional curved lighting within constraints of display visibility and limited ceiling height. Using the visual programming tool Grasshopper, the form was determined from extensive simulations, establishing fixed positions and overall length. Additionally, careful consideration was given to acoustic concerns due to adjacency with meeting rooms, and to the overall atmosphere planning.
Research: This was Japan's first showroom aligned with global design standards across worldwide locations, with the client requesting an immersive space unlike other sites. This required detailed schedule coordination and cost management including hearings with various stakeholders, as well as designs that were new while following other locations. 3D rendering tools were used to present images to the client in real-time, with repeated discussions to ensure no misunderstandings.
Inspiration: As technology becomes increasingly abstract, communicating corporate values through "experience" is essential. Conventional showrooms relied on passive models-displaying products and explaining. This project aimed to create an experience where visitors actively feel, think, and understand, with "Immersive" as the starting point. By spatializing innovation-where ideas chain and expand-the design transforms showrooms from "exhibition spaces" into "spaces for cognitive transformation."
Project Duration: The project started in March 2025 in Tokyo and was completed in September 2025.
Operation Flow: Visitors are guided by concentric floor patterns, naturally walking deeper into the space. The curved "Control Center" is visible from multiple directions for unified information sharing. "The View" enables intuitive exploration through touch. Hybrid exhibitions deepen understanding with each step. Pentagonal modular sofas adapt to use-audience seating, meetings, or removed for circulation. An active environment where visitors experience technology while understanding the company's direction.
Team Members: Designer: Ryota Unno
Project Management: Haruna Kageyama
Project Management: Ayako Tsuchida
Project Management: Shogo Komine
Image Credits: SS Co., Ltd. Kenichi Ohno