Tao Hua Ji Pambalot na Gift Box ni Zhou Jingkuan

Ang disenyo na Tao Hua Ji Pambalot na Gift Box ni Zhou Jingkuan ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2026 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2026

Tao Hua Ji Pambalot na Gift Box

ni Zhou Jingkuan

Kliyente: Dong'e E Jiao

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Tao Hua Ji Pambalot na Gift Box

Ang Tao Hua Ji ay isang disenyo ng pambalot na gift box para sa meryenda na tumutulong sa pagpapaganda ng balat at nakatuon sa mga kababaihan. Isang three-dimensional na namumukadkad na pink na bulaklak ng peach ang nagsisilbing pangunahing visual na elemento, na sumasalamin sa pangalan ng brand at sa mga visual asset ng brand. Ang gilding at relief printing ay nagbibigay sa mga talulot ng layered na tekstura na nananatiling kitang-kita kahit mula sa malayo sa masisikip na istante ng tindahan. Ang hawakan nito ay nagbibigay-daan sa madaling pagbibitbit, kaya angkop ang kahon para sa pagbibigay ng regalo. Sa loob, may transparent na PET layer na nilimbagan ng mga pattern at ng mga pangunahing katangian ng produkto.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Tao Hua Ji Pambalot na Gift Box ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Tao Hua Ji Pambalot na Gift Box ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Tao Hua Ji Pambalot na Gift Box ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Mga Sukat at Packaging: 430*100*255mm
Mga Tag: TAO HUA JI
Teknolohiya sa Produksyon: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Hamon sa Disenyo: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Pananaliksik: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Inspirasyon: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Tagal ng Proyekto: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Daloy ng Operasyon: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Mga Patent: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Mga Miyembro ng Koponan: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Mga Credit ng Larawan: Zhou Jingkuan（Creator）