Songfengruo Ancient Tree Pakete ng Itim na Tsaa by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Pakete ng Itim na Tsaa by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2026

Songfengruo Ancient Tree Pakete ng Itim na Tsaa

by Jiayi Lu and Yang Xu

Client: Songfengruo

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #182088

View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree Pakete ng Itim na Tsaa

Ang Songfengruo Ancient Tree ay isang gift box na idinisenyo para sa premium na itim na tsaa. Ang panlabas na kahon ay may sukat na 240 mm sa 60 mm sa 240 mm at naglalaman ng tatlong maliliit na drawer, na bawat isa ay 65 mm sa 40 mm sa 150 mm. Isang simbolo ng pine needle ang nilikha para sa brand at inulit bilang tiled na pattern sa mga drawer. Ang colorless relief printing ay nagdaragdag ng lalim sa patag na papel. Ang maayos na pagkakahanay ng mga drawer ay nagpapaalala sa Chinese folding screen. Ang mga tonong dark brown at ang papel na may hibla at tekstura ng tsaa ay nagpapahayag ng hangarin ng brand sa kalikasan, kalusugan, at kalidad.

The Recognition

About the A' Design Award na Bronse

Ang Songfengruo Ancient Tree Pakete ng Itim na Tsaa ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Songfengruo Ancient Tree Pakete ng Itim na Tsaa ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Songfengruo Ancient Tree Pakete ng Itim na Tsaa ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.