Ang disenyo na Mountain River and Sage Pakete ng Regalong Set ng Baijiu ni Yao Wu ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2026 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.
PilakPakete· 2026
Mountain River and Sage Pakete ng Regalong Set ng Baijiu
ni Yao Wu
Kliyente: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete
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Tungkol sa Mountain River and Sage Pakete ng Regalong Set ng Baijiu
Ang Mountain River and Sage ay isang disenyo ng packaging para sa gift set ng baijiu, isang Chinese distilled spirit. Ang panlabas na sleeve ay gawa sa matte white art paper na may minimalist na pattern na inilimbag gamit ang bronze foil stamping. Sa loob, isang kahon na estilong codex na gawa sa engineered wood na may oak veneer ang bumubukas na parang aklat. Ang panloob na takip ay bumubukas sa isang panoramikong ilustrasyon ng Mount Tai at ng Yellow River, na nakalimbag sa textured paper, na bumabalangkas sa tatlong bote at isang sertipiko. Ang disenyo ay humuhugot mula sa kultural na heograpiya ng Lalawigan ng Shandong. Isang minimalist at modernong pamamaraan ang pumapalit sa retro na estilong karaniwan sa packaging ng mga inuming may alkohol.
Ang Pagkilala
Tungkol sa A' Design Award na Pilak
Ang Mountain River and Sage Pakete ng Regalong Set ng Baijiu ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Mountain River and Sage Pakete ng Regalong Set ng Baijiu ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Mountain River and Sage Pakete ng Regalong Set ng Baijiu ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Sa Likod ng Disenyo
Press Kit
Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.
- Mga Natatanging Katangian
- This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
- Mga Sukat at Packaging
- Length 300mm x Width 240mm x Height 190mm
- Mga Tag
- Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
- Teknolohiya sa Produksyon
- The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
- Hamon sa Disenyo
- How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
- Pananaliksik
- This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
- Inspirasyon
- The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
- Tagal ng Proyekto
- The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
- Daloy ng Operasyon
- Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation. - Mga Patent
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- Mga Miyembro ng Koponan
- Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen,Graphic designer:Tan Zhen,3D Designer: Liao Hao , Copywriting: Xu Xiaohui,Copywriting:Tang Wenhu
- Mga Credit ng Larawan
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