Fortune Express Pakete ng Baijiu by Yao Wu

Fortune Express Pakete ng Baijiu by Yao Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2026

Fortune Express Pakete ng Baijiu

by Yao Wu

Client: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

A' Design Award na Bronse Winner in Pakete Category

6,591

Verified Award Winner

Verify Award Status for #182337

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fortune Express Pakete ng Baijiu

Ang Fortune Express ay isang disenyo ng packaging para sa baijiu. Ang kahon na may hugis-tuktok na bubong (gable roof) ay may sukat na 280 x 150 x 230 milimetro at binubuksan mula sa ilalim. Sa pag-angat ng bawat panloob na takip, makikita ang limang bote, at ang bawat bote ay nagpapakita ng iba't ibang Diyos ng Kayamanan sa kulay ng Limang Elemento. Sa ilalim ng mga bote ay may limang plush na blind box na pinupunit upang mailantad ang maliliit na naka-istilong pigura. Ang panlabas na kahon ay tinapos gamit ang foil stamping, at ang mga label ay digital na inimprenta. Ang mga plush na manika ay gawa sa malambot na polyester fiber na may burdadong detalye.

The Recognition

About the A' Design Award na Bronse

Ang Fortune Express Pakete ng Baijiu ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Fortune Express Pakete ng Baijiu ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Fortune Express Pakete ng Baijiu ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Dimensions & Packaging: Length 280mm x Width 150mm x Height 230mm
Tags: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Production Technology: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Design Challenge: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Research: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Inspiration: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Project Duration: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Operation Flow: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Patents: /
Team Members: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Image Credits: /