Elogio de la Sombra de Buenos Aires Disenyo ng Eksibisyon, Biswal na Identidad by Acorde & Co. is a highly esteemed winner of the very prestigious 2026 A' Design Award na Bronse in Disenyo ng Pamana ng Kultura at Industriya ng Kultura Competition Category.
BronsePamana ng Kultura· 2026
Elogio de la Sombra de Buenos Aires Disenyo ng Eksibisyon, Biswal na Identidad
by Acorde & Co.
Client: Acorde & Co.
A' Design Award na Bronse Winner in Pamana ng Kultura Category
Verified Award Winner
Verify Award Status for #182560The Design
About Elogio de la Sombra de Buenos Aires Disenyo ng Eksibisyon, Biswal na Identidad
Ang Elogio de la Sombra de Buenos Aires ay isang site specific na eksibisyon at biswal na identidad na nilikha para sa Centro Cultural Borges. Itinatampok ng eksibisyon ang labindalawang miniature na eksena ng pang-araw-araw na buhay sa gitnang lungsod ng Buenos Aires, na hango sa isang tula ni Jorge Luis Borges. Ang mga hinating papel (paper cutouts) ay inilagay sa loob ng mga cylindrical na kapsulang may maliliit na butas na nagbibigay-liwanag sa mga ito at nagpapalabas ng kanilang mga anino. Ang instalasyon ay sumasakop sa limang bintana ng tindahan. Ang mga simbolong kaligrapiko mula sa institusyonal na arkibo ay isinadigital para sa mga pamagat, label at mga nakalimbag na materyales. Ang isang interaktibong microsite ay maaabot sa pamamagitan ng code na nasa mga bintana.
The Recognition
About the A' Design Award na Bronse
Ang Elogio de la Sombra de Buenos Aires Disenyo ng Eksibisyon, Biswal na Identidad ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Elogio de la Sombra de Buenos Aires Disenyo ng Eksibisyon, Biswal na Identidad ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Elogio de la Sombra de Buenos Aires Disenyo ng Eksibisyon, Biswal na Identidad ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The creation of a sensitive and minimalist artwork and design, emphasizing the installation's presence in the space, under the noise and visual pollution conditions typical of the downtown area, and especially the entrance areas to the Galerias Pacifico shopping center, where the Centro Cultural Borges is located.
- Dimensions & Packaging
- 1. Layout of the art installation in five shop windows in a public space.
a. Implementation of institutional identity elements.
b. Implementation of the identity developed for the exhibition.
c. Monitoring and control during the installation of the artwork.
2. Communication.
a. Pre-opening.
i. Invitations and digital content for social media.
ii. Posters and brochures for the cultural center's programming.
iii. Promotional stationery.
b. Opening and promotion.
i. Flyers and digital content for social media.
ii. Interactive microsite linked to the shop windows. - Tags
- Cultural Heritage, Culture, World Literature, Jorge Luis Borges, Buenos Aires, Artistic Space, Artwork, Exhibition, Identity, Design
- Production Technology
- These scenes are made from paper cutouts inside micro-perforated cylindrical capsules which illuminates them by projecting their shadows.
The project included graphic production and the preparation of original artwork, the creation of layouts, maps, and assembly diagrams, and the installation of graphic works for application by the various teams.
It also involved the reinterpretation, digitization, and implementation of calligraphic symbols obtained from the institutional archive for the composition of labels, titles, curatorial texts, and promotional materials for the exhibition. Finally, it included the design and layout of promotional materials and public and institutional outreach materials for the exhibition. - Design Challenge
- The main challenge was to carefully consider the visual attributes in relation to the work and imagery of Jorge Luis Borges, and more specifically, his poetry connected to the city.
- Research
- In the context of the Centro Cultural Borges new season during the first quarter of 2024, the site-specific exhibition "Elogio de la Sombra de Buenos Aires" was programmed in the historic center of Buenos Aires. The exhibition consists of twelve miniature models of typical scenes and daily life in downtown Buenos Aires.
The initial stage of the project involved research into the cultural center's heritage collection, which includes numerous documents and manuscripts by the author. Based on these, a digitization process was developed for his personal handwriting, as well as for various stationery items and historical documents.
Furthermore, to create the required series of architectural pieces, measurements and spatial details of the facilities were surveyed. These facilities share space with the Galerias Pacifico shopping center, including the large glass-fronted galleries facing the street at the intersection of San Martin and Viamonte streets. It is also significant that the landscape in which these galleries are situated during peak hours is filled with heavy traffic and activity, constituting the typical metropolitan and cosmopolitan scene characteristic of one of the city's busiest tourist areas. - Inspiration
- The exhibition is a catalog of everyday scenes, similar to those described by Jorge Luis Borges in the poem "Buenos Aires" (Elogio de la Sombra, Emece, 1969). These aspects, along with others such as the author's manuscripts and the downtown Buenos Aires scene, influenced the formal and conceptual decisions of the graphic system.
- Project Duration
- The project was carried out in Ciudad Autonoma de Buenos Aires between January and April 2024 and was exhibited at the Centro Cultural Borges until June 2024.
- Operation Flow
- The project focuses on the windows of the Centro Cultural Borges, where the installation is located. It aims to capture the attention of passersby in downtown Buenos Aires, visually narrating a poem by Jorge Luis Borges through the contrast with the city. The installation is complemented by an interactive microsite, accessible via QR code integrated into the windows. On this site, visitors can learn about the project and create their own interpretations of the Buenos Aires landscape, much like Borges in his eponymous poem.
For the physical component, a series of institutional and promotional materials (including invitations, posters, and fanzines) and specific furniture were developed, all sharing the same spirit and visual key. - Patents
- Copyrights belong to Acorde & Co., 2026
- Team Members
- Acorde & Co.
- Image Credits
- Image #1: Creator Acorde & Co., Elogio: essence, 2024.
Image #2: Creator Acorde & Co., Elogio: location, 2024.
Image #3: Creator Acorde & Co., Elogio: details, 2024.
Image #4: Creator Acorde & Co., Elogio: visitors, 2024.
Image #5: Creator Acorde & Co., Elogio: craftsmanship, 2024.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
