Massaya Pakete ng Alak by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2014

Massaya Pakete ng Alak

by BRANDiT.

Client: BRANDiT.

A' Design Award na Bakal Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Massaya Pakete ng Alak

Ang Massaya ay isang dekorasyong pakete na idinisenyo upang maglaman ng dalawang bote ng alak. Karamihan sa mga pakete ng alak ay ginawa para sa patayong (vertical) na display at itinatapon na lamang kapag naalis na ang mga bote. Nag-aalok ang Massaya ng isang muling magagamit na alternatibo. Pahalang (horizontal) ang pakete, dahil doon mas mainam itago ang alak, at ang itsura nito ay katulad ng isang lumang libro. Isang panloob na die-cut na hinugis para sa dalawang bote ang humahawak sa mga ito nang ligtas sa kanilang lugar. Gumagamit ang sistema ng pagsasara ng dalawang side flap at dalawang mas maliit na flap, kaya hindi na kailangan ng mga sticker. Ang kahon ay maaaring punuan muli o gamitin bilang isang dekorasyong obheto sa istante.

The Recognition

About the A' Design Award na Bakal

Ang Massaya Pakete ng Alak ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Massaya Pakete ng Alak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Massaya Pakete ng Alak ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian