Lithuanian Vodka Gold Disenyo ng Packaging ng Vodka by Studija Creata

Lithuanian Vodka Gold Disenyo ng Packaging ng Vodka by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2015

Lithuanian Vodka Gold Disenyo ng Packaging ng Vodka

by Studija Creata

Client: Stumbras

A' Design Award na Bronse Winner in Pakete Category

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Colors

The Design

About Lithuanian Vodka Gold Disenyo ng Packaging ng Vodka

Ang kadalisayan at kalinawan ang mga pangunahing katangiang sumasalamin sa kalidad ng vodka. Kinailangang bigyang-diin ang mga ito sa muling pagbuo ng brand ng Lithuanian Vodka Gold – ang nangunguna sa merkado ng vodka sa Lithuania. Kasabay nito, ipinakilala ang ilang elemento ng pambansang pagkakakilanlan – hinihiling mismo ng pangalang Lithuanian Vodka ang pagpiling ito. Ang mga orihinal na etnikong motibo ay naging modernong komposisyon na malinaw at maayos. Nang alisin ang kapal-kapalan ng lumang label upang lumikha ng magaan at perforated na dekorasyon, nagsimulang magniningning ang ginto nang mas elegante.

The Recognition

About the A' Design Award na Bronse

Ang Lithuanian Vodka Gold Disenyo ng Packaging ng Vodka ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Lithuanian Vodka Gold Disenyo ng Packaging ng Vodka ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Lithuanian Vodka Gold Disenyo ng Packaging ng Vodka ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas