Stumbro Starka Disenyo ng Bote at mga Tatak by Studija Creata

Stumbro Starka Disenyo ng Bote at mga Tatak by Studija Creata is a highly esteemed winner of the very prestigious 2016 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2016

Stumbro Starka Disenyo ng Bote at mga Tatak

by Studija Creata

Client: Stumbras

A' Design Award na Pilak Winner in Pakete Category

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The Design

About Stumbro Starka Disenyo ng Bote at mga Tatak

Ang imahe ng Stumbro Starka ay binago sa esensya sa pamamagitan ng paglikha ng kabuuan mula sa mga bahagi nito: mula sa bagong bote ng madilim na salamin na may natatanging hugis na pinalamutian ng nakaangat na kaligrapia at ang mayamang tatak na nagsasalaysay ng alamat ng inumin, hanggang sa takip ng bote na pinalamutian ng korona ng dahon ng roble. Ang tauhan ng stork ay lumitaw bilang simbolo ng pagkilala. Sa papel bilang di-inaasahang mapagpatuloy na may-ari ng posada, ang stork ay naging kawili-wili at kaakit-akit na tagasalaysay ng kuwento.

The Recognition

About the A' Design Award na Pilak

Ang Stumbro Starka Disenyo ng Bote at mga Tatak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Stumbro Starka Disenyo ng Bote at mga Tatak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Stumbro Starka Disenyo ng Bote at mga Tatak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath.
By maintaining the black, white and red color scheme characteristic of the earlier Stumbro Starka, we wanted to create a reserved, but rich appearance to provide it with an impressive look that its predecessor may not have had.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags: Lithuanian, Starka, stork, ethnographic, design, Stumbras, Studija Creata
Production Technology: Glass bottle. Flexo printing.
Design Challenge: With both the shape of the bottle and the graphic elements, we strived to create associations which turn the wheel of time back a good century.
Research: As a symbol of recognition, we created the stork character. As the national bird, the stork - sometimes called a "starkus" in Lithuania - helps to strengthen its Lithuanian characteristics as well. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
Inspiration: They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork's delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son's wedding day.
Project Duration: Stumbro Starka was updated in 2015.
Operation Flow: For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is - one that you should be proud of treating guests to or bringing as a gift.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas