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Vinicola Cherchi Ang Disenyo Ng Mga Label Ng Alak by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Ang Disenyo Ng Mga Label Ng Alak by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.


PilakPakete· 2017

Vinicola Cherchi Ang Disenyo Ng Mga Label Ng Alak

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Vinicola Cherchi Ang Disenyo Ng Mga Label Ng Alak

Para sa isang makasaysayang gawaan ng alak sa Sardinia, mula noong 1970, idinisenyo ang restyling ng mga label para sa linya ng Mga Classics. Ang pag-aaral ng mga bagong label na nais na mapanatili ang link sa tradisyon na hinahabol ng kumpanya. Hindi tulad ng mga nakaraang label na ito ay nagtrabaho upang magbigay ng isang ugnay ng gilas na napupunta nang maayos sa mataas na kalidad ng mga alak. Para sa mga label ay nagtatrabaho sa diskarteng ng Braille na nagdadala ng kagandahan at istilo nang walang pagtimbang. Ang pattern ng floral ay batay sa isang graphic na pagpapaliwanag ng isang pattern ng kalapit na simbahan ng Santa Croce sa Usini, na logo din ng kumpanya.

The Recognition

About the A' Design Award na Pilak

Ang Vinicola Cherchi Ang Disenyo Ng Mga Label Ng Alak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Vinicola Cherchi Ang Disenyo Ng Mga Label Ng Alak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Vinicola Cherchi Ang Disenyo Ng Mga Label Ng Alak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging
Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags
wine, labels,
Production Technology
For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge
The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration
The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration
Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members
Art Director: Giovanni Murgia
Image Credits
Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene

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