Alita Disenyo ng Bote at mga Label by Studija Creata

Alita Disenyo ng Bote at mga Label by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2017

Alita Disenyo ng Bote at mga Label

by Studija Creata

Client: Mv Group

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Alita Disenyo ng Bote at mga Label

Ang pangunahing layunin ng muling pagdidisenyo ay palakasin ang kamalayan sa brand at itampok ang mga natatanging katangian tulad ng klasikal na pamamaraan ng produksyon, raw materials, at kalidad. Ang kumpletong rebranding ng ALITA ay kinabibilangan ng bagong bote, binagong logo, monograph, capsule, at disenyo ng label. Ang mga produkto ngayon ay may mas maraming elemento na tukoy sa kategorya ng sparkling wine at champagne, na may pagdagdag ng magaang klasikal na dating at kaunting tibay, ngunit pinapanatili pa rin ang pangkalahatang modernong at magaang hitsura.

The Recognition

About the A' Design Award na Pilak

Ang Alita Disenyo ng Bote at mga Label ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Alita Disenyo ng Bote at mga Label ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Alita Disenyo ng Bote at mga Label ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas