Mirzam: Monsters Collection Ang Chocolate Packaging ni Backbone Branding

Ang disenyo na Mirzam: Monsters Collection Ang Chocolate Packaging ni Backbone Branding ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Pakete.

GintoPakete· 2021

Mirzam: Monsters Collection Ang Chocolate Packaging

ni Backbone Branding

Kliyente: Backbone Branding

Nagwagi ng A' Design Award na Ginto sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Mirzam: Monsters Collection Ang Chocolate Packaging

Ang mga gumagawa ng tsokolate mula sa UAE (Dubai) ay nangangailangan ng branding para sa handcrafted bean-to-bar na tsokolate. Mula sa pagbibigay ng pangalan at pagkakakilanlan hanggang sa disenyo at packaging ng produkto, idinisenyo ng team ang bawat elemento na may kamangha-manghang kuwento sa buong konsepto. Ang tatak na nakabatay sa mga paglalakbay sa sinaunang Silangan kasama ang matagal nang nakalimutang mga ruta at daanan ng karagatan ay nilikha. Isang paglalakbay mula sa isang bansa patungo sa isa pa, nakakatugon sa mga halimaw at mythical character. Ang disenyo ng packaging ay ang ilusyon ng isang paglalakbay sa pagitan ng mito at katotohanan.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Mirzam: Monsters Collection Ang Chocolate Packaging ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Mirzam: Monsters Collection Ang Chocolate Packaging ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Mirzam: Monsters Collection Ang Chocolate Packaging ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Mga Sukat at Packaging: Width 31 mm x Depth 1 mm x Height 61 mm
Mga Tag: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Teknolohiya sa Produksyon: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Hamon sa Disenyo: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Pananaliksik: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inspirasyon: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Tagal ng Proyekto: January-September 2015, Yerevan, Armenia
Daloy ng Operasyon: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Mga Patent: Copyrights belong to Mirzam Chocolate Makers
Mga Miyembro ng Koponan: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Mga Credit ng Larawan: All Photo Credits to Bacbkone Branding