Feel The Vineyard Pandisenyo ng Eksibisyon by Kelvin Chan

Feel The Vineyard Pandisenyo ng Eksibisyon by Kelvin Chan is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Kaganapan at Pagtitipon Competition Category.

BronseKaganapan· 2020

Feel The Vineyard Pandisenyo ng Eksibisyon

by Kelvin Chan

Client: Hong Kong Trade Development Council - Exhibition Services

A' Design Award na Bronse Winner in Kaganapan Category

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Colors

The Design

About Feel The Vineyard Pandisenyo ng Eksibisyon

Ang Feel the Vineyard ay isang disenyo ng eksibisyon na nilikha para sa isang trade fair ng alak at inuming may alkohol sa Hong Kong. Sinasaklaw ng layout ang walong daan at tatlumpu't tatlong metro kwadrado at naglalaman ng mga booth para sa 255 na tatak ng alak. Ang tema ay isang bodega ng alak (winery). Kahoy, damo, at metal ang pangunahing mga materyales. Ang mga padron ng kahoy ay nagpapaalala sa tradisyunal na mga bariles, samantalang ang damo naman ay nagmumungkahi ng isang ubasan. Pinili ang mga wired metal cabinet para sa mga display unit upang makatipid ng espasyo at magbigay-daan sa mas flexible na pagsasaayos. Isang aroma wall ang naglalahad ng iba't ibang samyo ng mga alak mula sa Australia, at isang wine bar naman ang nag-aalok ng isang relaxed na lugar para sa pagtikim ng alak.

The Recognition

About the A' Design Award na Bronse

Ang Feel The Vineyard Pandisenyo ng Eksibisyon ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Feel The Vineyard Pandisenyo ng Eksibisyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Feel The Vineyard Pandisenyo ng Eksibisyon ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Dimensions & Packaging: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Tags: Exhibition, winery, natural, Australia, Wine, modern, creative
Production Technology: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Design Challenge: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Research: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Inspiration: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Project Duration: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Operation Flow: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Image Credits: Hong Kong Trade Development Council