Huanghongying Pangunahing Tungkulin: Packaging ng Tsaa ni Wei Dai and Kun Luo

Ang disenyo na Huanghongying Pangunahing Tungkulin: Packaging ng Tsaa ni Wei Dai and Kun Luo ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2020

Huanghongying Pangunahing Tungkulin: Packaging ng Tsaa

ni Wei Dai and Kun Luo

Kliyente: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Huanghongying Pangunahing Tungkulin: Packaging ng Tsaa

Ang Huanghongying ay isang disenyo ng packaging para sa tsaa na itinatanim sa mga bundok ng Guizhou. Ang panlabas na kahon ay gawa sa magaan na carton, na madaling dalhin, ihatid, at i-recycle. Ang tsaa ay hinati sa maliliit at hiwalay na mga supot, kaya't ang bawat bahagi ay maaaring kunin nang hindi naaapektuhan ang natitira. Ang mga guhit na iginuhit gamit ang kamay ay bumabalot sa ibabaw ng kahon at nagpapakita ng klima ng bundok ng tsaa, ang lokal na natural na ekolohiya, at ang mga pamamaraan ng pagtatanim na ginagamit sa hardin ng tsaa. Kasama sa disenyo ang mga kapaki-pakinabang na datos sa tabi ng mga guhit. Ang disenyo ay nagbibigay-daan sa mga mamimili na makita ang pinagmulan at kalidad ng tsaa.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Huanghongying Pangunahing Tungkulin: Packaging ng Tsaa ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Huanghongying Pangunahing Tungkulin: Packaging ng Tsaa ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Huanghongying Pangunahing Tungkulin: Packaging ng Tsaa ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Mga Sukat at Packaging: Width345mm x Depth 165mm x Height 85mm
Mga Tag: tea ,packaging, beverage, illustration, Graphics, Environmental
Teknolohiya sa Produksyon: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Hamon sa Disenyo: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Pananaliksik: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Inspirasyon: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Tagal ng Proyekto: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Daloy ng Operasyon: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Mga Miyembro ng Koponan: Designer:Wei Dai
Creative Director:Kun Luo
Mga Credit ng Larawan: Designer Wei DAI,Huanghongying,2017