Yagumitan Pangunahing Gamit: Pagbabalot ng Pulot by Jiabo Lu and Kun Luo

Yagumitan Pangunahing Gamit: Pagbabalot ng Pulot by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2020

Yagumitan Pangunahing Gamit: Pagbabalot ng Pulot

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Yagumitan Pangunahing Gamit: Pagbabalot ng Pulot

Ang Yagumitan ay isang disenyo ng pagbabalot para sa mataas na uri ng ligaw na pulot. Ang pangalan ng produkto ay tumutukoy sa naghahanap ng pulot sa lambak. Ang boteng salamin ay hinugis na may mga faset na parang diamante upang ipahayag ang kakauntian at kalidad ng pulot. Ginamit ang kulay na salamin upang ilabas ang kulay at tekstura ng pulot sa loob. Ang panlabas na kahon ay hinugis na parang umaalon-alon na lambak, at ang puwang sa pagitan ng mga lambak ay nasa hugis ng kompas upang ipahiwatig ang paghahanap. Ang mga guhit ng kontorno at mga hiwa ng bundok ay kumakatawan sa mga bangin kung saan kinukuha ang ligaw na pulot.

The Recognition

About the A' Design Award na Pilak

Ang Yagumitan Pangunahing Gamit: Pagbabalot ng Pulot ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Yagumitan Pangunahing Gamit: Pagbabalot ng Pulot ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Yagumitan Pangunahing Gamit: Pagbabalot ng Pulot ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end honey package, its product name is called "YAGUMITAN", which means "the honey seeker in the valley." We design the bottle as a "diamond" cut to convey the high quality of the product to the consumer; at the same time, we design the outer packaging into a undulating valley, and design the gap between the valleys into the shape of a "compass". Consumers convey the core theme of this product - looking for the scarcest wild honey in China.
Dimensions & Packaging: Width 360mm x Depth 140mm x Height 80mm
Tags: honey, package, food, beverage, Graphics, illustration
Production Technology: Because the color of Yagu honey is not brilliant, in the physical proofing stage, we chose several kinds of colored glass materials for proofing, in order to reflect the color texture of honey through colored glass.
Design Challenge: There are two difficulties in the design. One is how to make the cut surface of the container more reasonable, the glass refraction is higher, and the other is more special. The designer is trying to compare the size and position of the cut surface with the sample. Finally, he chooses the present style. The container adopts the colored glass technology, which can better highlight the texture of honey.
Research: Yagumitan is very precious because it is scarce and difficult to collect. At the beginning of the design, the designer hopes to find a symbol that can represent this special attribute. After reading various materials at home and abroad, the designer believes that the symbol element of diamond is the most able to reflect this symbol attribute. Therefore, in the design of Yagu spy, the designer hopes to find a symbol that can represent this special attribute. Diamond elements are dispersed and integrated into boxes and containers.
Inspiration: Cliff Valley Honey Is Dedicated to "Finding China's Scarce Wild Honey", with this goal found in the cliffs deep in the mountains of Yunnan, China, this kind of highland wild honey. The special geographical environment creates the scarcity and high quality of honey, so designers create around the idea of "scarcity".
Project Duration: The project started in Novemberl 2017 in Wuxi and finished in September 2018 in Shenzheni, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches, then estimates the approximate scale size, and then makes the container and box model on the computer through the model software modeling, and then matches the main graphic elements design.
Team Members: Designer：Jiabo Lu
Creative Director：Kun Luo
Image Credits: Designer Jiabo Lu, Yagumitan, 2017