East Side Ang Italyanong Beer Beer by Roberto Terrinoni

East Side Ang Italyanong Beer Beer by Roberto Terrinoni is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2020

East Side Ang Italyanong Beer Beer

by Roberto Terrinoni

Client: Roberto Terrinoni

A' Design Award na Bronse Winner in Pakete Category

12,679

Verified Award Winner

Verify Award Status for #88185

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About East Side Ang Italyanong Beer Beer

Ang isang beer beer sa isang maliit na bayan sa gitnang Italya, ang bawat beer ay may isang kuwento, ang bawat kuwento ay sinabi sa label nito. Pati na rin ang pagiging matikas at maraming nalalaman, ang pamamaraan ng collage ay nagbibigay-daan upang magpasok ng ilang mga visual na elemento na nagtatampok ng pagkakakilanlan ng produkto, tulad ng mga sanggunian sa kahulugan ng pangalan, sa typology ng beer at sa mga sangkap nito. Ang disenyo ng logo, na kumakatawan sa pagkakakilanlan ng korporasyon, ay batay sa isang simpleng hugis. Ang hugis na ito ay muling ginawa sa die-cut ng mga label at sa sistema ng simbolo ng bawat solong beer gamit ang isang pagpapasadya na parehong makulay at heraldiko.

The Recognition

About the A' Design Award na Bronse

Ang East Side Ang Italyanong Beer Beer ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang East Side Ang Italyanong Beer Beer ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang East Side Ang Italyanong Beer Beer ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimensions & Packaging: 8,5x9 cm
Tags: beer, collage, packaging, label, italy,
Production Technology: Paper, off-set print, screen printing polishing
Design Challenge: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Research: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspiration: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Project Duration: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Operation Flow: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Image Credits: video by east side brewing