Cong Tai Baijiu Pangunahing Gamit: Pakete ng Inumin by Wen Liu and Junyi Xiao is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.
PilakPakete· 2020
Cong Tai Baijiu Pangunahing Gamit: Pakete ng Inumin
Client: He Bei Han Dan Cong Tai Wine Business Co.,Ltd
A' Design Award na Pilak Winner in Pakete Category
Verified Award Winner
Verify Award Status for #88605The Design
About Cong Tai Baijiu Pangunahing Gamit: Pakete ng Inumin
Ang Cong Tai Baijiu ay isang pandiwang komemoratibong disenyo ng pakete para sa isang Tsinong alak na inilabas para sa taon ng daga. Ang pangunahing motif ay hango sa hawakan ng pinto ng tradisyonal na arkitekturang Tsino, na tumutukoy sa daga bilang unang hayop sa zodiac na nagbubukas ng taon. Pinagsasama ng panloob na etiketa ang mga anyo ng daga at barya upang ipahiwatig ang kayamanan at magandang kapalaran, habang gumagamit ang panlabas na singsing ng maningning na pattern para sa masiglang epekto. Ang bote ay gawa sa seramika na may tekstura ng marmol at tinapos sa pamamagitan ng water transfer printing.
The Recognition
About the A' Design Award na Pilak
Ang Cong Tai Baijiu Pangunahing Gamit: Pakete ng Inumin ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Cong Tai Baijiu Pangunahing Gamit: Pakete ng Inumin ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Cong Tai Baijiu Pangunahing Gamit: Pakete ng Inumin ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
- Dimensions & Packaging
- The packaging box size is 160mm in length, 130mm in width and 320mm in height.
- Tags
- Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
- Production Technology
- The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
- Design Challenge
- The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
- Research
- In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
- Inspiration
- The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
- Project Duration
- The project started in March 2019 and finished in April 2019 in Shenzhen.
- Operation Flow
- For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
- Team Members
- Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.
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