Butterfly Primary Function: Upuan ng Eroplano by James Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Sasakyan, Mobilidad at Transportasyon Competition Category.
PilakSasakyan· 2020
Butterfly Primary Function: Upuan ng Eroplano
by James Lee
Client: Butterfly Flexible Seating Solutions Limited
A' Design Award na Pilak Winner in Sasakyan Category
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About Butterfly Primary Function: Upuan ng Eroplano
Ang Butterfly ay isang flexible na sistema ng upuan sa eroplano na nagbibigay-daan sa transpormasyon sa pagitan ng premium economy seats at business class flatbed suites. Bawat Butterfly suite ay naglalaman ng dalawang reclining seats na magkasalubong ang pagkakaayos sa isa't isa, at ang dalawang upuan na magkasama ay ibinebenta bilang premium economy. Maaaring baligtarin ng cabin crew ang upuan sa tabi ng bintana upang mabuo ang isang side couch, na lumilikha ng business class suite para sa isang pasahero. Ang pagbaligtad din sa upuan sa tabi ng pasilyo ay lumilikha ng isang malaking patag na ibabaw para sa pagtulog. Pinapayagan ng sistema ang mga operator na iakma ang cabin sa nagbabagong pangangailangan at gamitin nang episyente ang espasyo sa sahig.
The Recognition
About the A' Design Award na Pilak
Ang Butterfly Primary Function: Upuan ng Eroplano ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Butterfly Primary Function: Upuan ng Eroplano ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Butterfly Primary Function: Upuan ng Eroplano ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
- Tags
- Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
- Inspiration
- Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
- Project Duration
- The project started in 2014 in Hong Kong and is still ongoing.
- Operation Flow
- Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
- Patents
- Patented
- Team Members
- James Lee
Vincent Tam
Lars Rinne
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