Bakal Pakete · 2020
Mi Sports Bluetooth Headset Mini Pangunahing Tungkulin: Packaging ng Headset
by Xiaomi
- A' Design Award na Bakal 2020 in Pakete
- CLIENT: Xiaomi
- Estimated Number of Design Views: 14,642
- Verification code 742AEA18F7 · Verify this award
Colors
About Mi Sports Bluetooth Headset Mini Pangunahing Tungkulin: Packaging ng Headset
Teksto ng Aklat: Ang Mi Sports Bluetooth Headset Mini ay packaging na ginawa para sa isang sports Bluetooth headset. Sa harapan ng pack, makikita lamang ang mga earpiece at ang controller, habang ang cable ay nananatiling nakatago. Isang PET tray sa loob ang humahawak sa headset nang nakalagay, at isang paper cover naman ang bumubuo sa panlabas na balat. Kapag tiningnan mula sa malayo, ang dalawang earpiece ay parang mga mata at ang controller ay parang bibig. Ang mga idinagdag na kulay at nakalimbag na detalye ay nagpapabago sa bawat pack upang maging parang mukha ng emoji na may kani-kanyang ekspresyon. Layunin ng disenyo na maakit ang mga batang mamimili sa mababang gastos sa produksyon.
About the A' Design Award na Bakal
Ang Mi Sports Bluetooth Headset Mini Pangunahing Tungkulin: Packaging ng Headset ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Mi Sports Bluetooth Headset Mini Pangunahing Tungkulin: Packaging ng Headset ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Mi Sports Bluetooth Headset Mini Pangunahing Tungkulin: Packaging ng Headset ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.
Press Kit
- Unique Properties
- This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
- Dimensions & Packaging
- dimension height 79mm, Length 110mm, width 28mm
- Tags
- Handset, electronic, emoji, packaging, colorful
- Production Technology
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - Design Challenge
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- Research
- Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
- Project Duration
- The project started in April 2018 and finished in April 2019 in Beijing, China
- Operation Flow
- Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
- Patents
- Copyrights belong to Xiaomi, 2019
- Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
