Beautiful Life Pangunahing Tungkulin: Packaging ng Mothball by Pica Packaging Design Lab

Beautiful Life Pangunahing Tungkulin: Packaging ng Mothball by Pica Packaging Design Lab is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2020

Beautiful Life Pangunahing Tungkulin: Packaging ng Mothball

by Pica Packaging Design Lab

Client: Beijing Lvsan Chemistry Co.Ltd.

A' Design Award na Bronse Winner in Pakete Category

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Colors

The Design

About Beautiful Life Pangunahing Tungkulin: Packaging ng Mothball

Teksto ng Aklat: Ang Beautiful Life ay isang disenyo ng packaging para sa mga mothball na ibinebenta sa China. Ang packaging ng mothball ay mahigpit na kinokontrol, kaya karamihan sa mga produkto sa merkado ay magkakamukha. Gumagamit ang Beautiful Life ng kaligrapikong logo, mga bulaklak ng peach, at isang pigura na hango mula sa sinaunang pintura ng Tsina. Ang bukas na bintana ay may hugis ng paniki, isang tradisyonal na simbolo ng biyaya. Ang lata ay naka-print sa walong kulay, at ang kahon ng papel ay inukit at ginintuan. Ang lata ay pumipigil sa amoy at maaaring itago at muling gamitin. Ang isang natatagong panloob na takip ang gumagawa sa lalagyan na mahirap buksan para sa mga bata.

The Recognition

About the A' Design Award na Bronse

Ang Beautiful Life Pangunahing Tungkulin: Packaging ng Mothball ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Beautiful Life Pangunahing Tungkulin: Packaging ng Mothball ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Beautiful Life Pangunahing Tungkulin: Packaging ng Mothball ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Dimensions & Packaging: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Tags: Packaging, China, Culture, Daily chemicals, Household, Mothball
Production Technology: 8-color tinplate printing
Carving on paper
Gilding over paper
Design Challenge: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Research: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inspiration: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Project Duration: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Operation Flow: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Team Members: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Image Credits: Shuwei Qi and Rijiang Wang, 2019.