Xin You Ran Baijiu Primary Function: Pakete ng Alak by Wen Liu and Rong Mei is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.
PilakPakete· 2020
Xin You Ran Baijiu Primary Function: Pakete ng Alak
Client: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD
A' Design Award na Pilak Winner in Pakete Category
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- Verified Award Winner
- Verify Award Status for #89952
The Design
About Xin You Ran Baijiu Primary Function: Pakete ng Alak
Ang Xin You Ran Baijiu ay isang disenyo ng pakete para sa isang Tsinong alak na inilabas para sa isang taon ng zodiac. Pinagsasama ng pangunahing biswal na imahe ang Tsinong kaligrapya at pagpipinta ng tanawin. Ang matapang na hugis ng kaligrapya ay pinag-uugnay sa espasyal na lalim at pinong detalye ng pagpipinta, kaya't ang dalawang anyo ng sining ay nababasa bilang isang imahe. Ang tema ay Hai, ang tanda ng baboy sa Tsinong zodiac. Gumagamit ng papel, seramika at kahoy nang sama-sama upang ipahayag ang katangiang pangkultura ng mga Tsino. Ang kahon ay may sukat na 180 mm ang haba, 150 mm ang lapad at 320 mm ang taas.
The Recognition
About the A' Design Award na Pilak
Ang Xin You Ran Baijiu Primary Function: Pakete ng Alak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Xin You Ran Baijiu Primary Function: Pakete ng Alak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Xin You Ran Baijiu Primary Function: Pakete ng Alak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
- Dimensions & Packaging
- The packaging box size is 180mm in length, 150mm in width, 320mm in height.
- Tags
- Zodiac, Calligraphy, Chinese painting, Pig, Culture
- Production Technology
- The materials of design are paper, ceramic and wood.
- Design Challenge
- The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
- Research
- This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
- Inspiration
- The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
- Project Duration
- The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
- Operation Flow
- The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
- Team Members
- Designer: Wen Liu
Designer: Rong Mei
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.
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