Hong Kong Houseware Fair 2019 Pag-install ng Kaganapan ni Hong Kong Trade Development Council

Ang disenyo na Hong Kong Houseware Fair 2019 Pag-install ng Kaganapan ni Hong Kong Trade Development Council ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Kaganapan at Pagtitipon.

PilakKaganapan· 2020

Hong Kong Houseware Fair 2019 Pag-install ng Kaganapan

ni Hong Kong Trade Development Council

Kliyente: Hong Kong Trade Development Council

Nagwagi ng A' Design Award na Pilak sa Kategoryang Kaganapan

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Mga Kulay

Ang Disenyo

Tungkol sa Hong Kong Houseware Fair 2019 Pag-install ng Kaganapan

Ang Hong Kong Houseware Fair 2019 ay isang disenyo ng kaganapan na nilikha para sa isang trade fair na ginanap sa Hong Kong Convention and Exhibition Centre. Sinasaklaw ng disenyo ang tatlong lugar: isang welcome installation sa entrance foyer, isang paghahandang pampasukan para sa exhibition hall, at isang hiwalay na display ng trend forecast. Ang welcome installation ay sumusukat ng 30 metro kuwadrado at 5 metro ang taas at may kasamang malaking LED screen. Kabilang sa mga materyales ang isang muling magagamit na sistemang aluminyo, LED strip lights, mga acrylic panel at biodegradable na karpet. Ang mga kulay at anyo na hinango mula sa industry trend report ay nag-uugnay sa tatlong lugar.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Hong Kong Houseware Fair 2019 Pag-install ng Kaganapan ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Hong Kong Houseware Fair 2019 Pag-install ng Kaganapan ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Hong Kong Houseware Fair 2019 Pag-install ng Kaganapan ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Mga Sukat at Packaging: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Mga Tag: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Teknolohiya sa Produksyon: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Hamon sa Disenyo: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Pananaliksik: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspirasyon: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Tagal ng Proyekto: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Daloy ng Operasyon: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.