Dowell Insight Primary Function: Sentro ng Pagbebenta by Yi Tonghua

Dowell Insight Primary Function: Sentro ng Pagbebenta by Yi Tonghua is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.

PilakInteryor· 2020

Dowell Insight Primary Function: Sentro ng Pagbebenta

by Yi Tonghua

Client: Zest Art

A' Design Award na Pilak Winner in Interyor Category

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Verified Award Winner

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Colors

The Design

About Dowell Insight Primary Function: Sentro ng Pagbebenta

Ang Dowell Insight ay isang sentro ng pagbebenta na pinagsasama ang klasikong estilong British at modernong disenyo sa ilalim ng temang Afternoon Tea sa Kensington. Ang facade na gawa sa red brick ay hinango mula sa mga gusaling British na yari sa red brick, at ang mga soft furnishing na may kaparehong kulay ang nagpapaganda sa loob. Ang simetrikong lobby ay gumagamit ng mga nakaayos na lighting matrix upang ilarawan ang imahe ng Union Flag. Isang arkong partisyon ang naghihiwalay sa lugar ng negosasyon, kung saan ang mga pulang upuan, isang itim na couch at isang gintong tea table ang bumubuo ng isang nakakarelaks na espasyo para sa pag-uusap. Ang proyekto ay sumasaklaw sa 1300 metro kuwadrado.

The Recognition

About the A' Design Award na Pilak

Ang Dowell Insight Primary Function: Sentro ng Pagbebenta ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Dowell Insight Primary Function: Sentro ng Pagbebenta ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Dowell Insight Primary Function: Sentro ng Pagbebenta ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sales center is a mixed space of classical British style and modern fashion style under the theme of Afternoon Tea in Kensington.
Dimensions & Packaging: Project Area: 1300 square meters
Tags: Zest Art, Yi Tonghua, Dowell Insight, classical British style
Production Technology: The lobby is decorated in symmetrical style with carefully-arranged lighting matrixes to outline the image of the Union Flag. The negotiation area is separated from the lobby by an arched European-style partition. A black iron rack, red chairs and a black couch enclose a golden tea table, creating a comfortable and relaxing space for communication; the sweet magnolias, the antique clock and the fountain sculpture are all elaborate details to highlight British romance.
Design Challenge: In the process of design, these two parties have kept the same idea: based on the requirements of the users, the design should integrate architecture, interior, art and culture to create an interesting lifestyle and a warm community, which will realize the dream for high-quality life.
Research: Good space experience is not only to show the present but also to reflect the past and reveal the future. Therefore, whether the functions of a space are flexible and sustainable as time passes by is what the real estate group and the design studio are thinking about and exploring for.
Inspiration: Drawing inspirations from red brick buildings of British style, the designer has integrated the architectural elements with his own understanding of art, creating a red brick facade. In addidtion, soft furnishings of the same color are used to decorate the interior space.
Project Duration: Project Area: Guiyang, China
Completion Date: March,2019
Operation Flow: The designer has simplified the complicated style of traditional European architecture, only to keep the classical outline and circular arch. Modern design skills are combined with historical symbols, presenting a more fresh and distinctive British atmosphere within the classical and elegant structure.
Team Members: Yi Tonghua
Image Credits: Photography: MENDO WONG