Love&wash Primary Function: Pakete by Alexander Cherkasov

Love&wash Primary Function: Pakete by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2020

Love&wash Primary Function: Pakete

by Alexander Cherkasov

Client: Love&wash

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Primary Function: Pakete

Ang Love&wash ay isang disenyo ng pakete para sa hanay ng mga produktong panlaba, kabilang ang mga pulbos na panlaba, gel na panlaba, kapsula at pang-alis ng mantsa. Ipinapahayag ng konsepto ang pag-aaruga sa pamamagitan ng isang simpleng metapora ng mga damit na nagyayakapan. Sa etiketa ng pulbos para sa mga makukulay na tela, nagyayakapan ang isang kahel na T-shirt at isang denim na kamiseta. Ang mga letra ng logo ay pinagdikit upang ulitin ang parehong ideya. Pinaghihiwalay ng mga kulay ng background ang mga produkto, habang ang asul na tipograpiya ay nagpapahiwatig ng pagiging sariwa at kadalisayan. Ang pakete ay gawa sa karton at plastik, at pinaplano ang paggamit ng mga materyales na nabubulok.

The Recognition

About the A' Design Award na Pilak

Ang Love&wash Primary Function: Pakete ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Love&wash Primary Function: Pakete ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Love&wash Primary Function: Pakete ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin