Nudus Ang Snack Food by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award na Ginto in Disenyo ng Pakete Competition Category.

GintoPakete· 2020

Nudus Ang Snack Food

by Angela Spindler

Client: Depot Creative

A' Design Award na Ginto Winner in Pakete Category

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Colors

The Design

About Nudus Ang Snack Food

Ang packaging para sa start-up na kumpanya ay nagpapakita ng mga malulusog na prutas at gulay na chips na hubad-hubad na kabutihang pilosopiya at mapaglarong katatawanan. Ang kanilang punto ng pagkakaiba ay ang mga ito ay ginawa mula sa mga hiwa ng prutas at gulay, pinatuyo sa hangin, na walang anumang idinagdag - kaya't ang 'hubad na hubad' konsepto. Bagama't ang itim ay isang matapang at hindi kinaugalian na pagpipilian para sa malusog na pamilihan ng meryenda, pinili ito ng ahensya upang ipakita ang sigla ng produkto at bigyan ito ng dagdag na shelf shout. Kinukuha ng photography ang produkto bago at pagkatapos ng air-drying na nagpapakita na ang prutas ay kasing ganda ng nilalayon ng kalikasan.

The Recognition

About the A' Design Award na Ginto

Ang Nudus Ang Snack Food ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Nudus Ang Snack Food ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Nudus Ang Snack Food ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimensions & Packaging: Size: 12.5cm wide by17cm high
Tags: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Production Technology: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Design Challenge: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Research: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiration: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Project Duration: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Operation Flow: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Team Members: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Image Credits: Photography: Andy Lewis