Seotun Saram Interface ng Mobile Application by Donggyun Kang

Seotun Saram Interface ng Mobile Application by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bakal in Disenyo ng Teknolohiyang Mobile, Aplikasyon at Software Competition Category.

BakalMobile· 2020

Seotun Saram Interface ng Mobile Application

by Donggyun Kang

Client: Seotun Saram

A' Design Award na Bakal Winner in Mobile Category

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Verified Award Winner
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Colors

The Design

About Seotun Saram Interface ng Mobile Application

Ang Seotun Saram ay isang interface ng mobile application na nag-uugnay sa mga taong naghahanap ng sikolohikal na pagpapayo sa mga kwalipikadong propesyonal na tagapayo. Ang pangalan ay tumutukoy sa isang taong hindi pa bihasa, at ang serbisyo ay sumusunod sa kaisipan na lahat ay nagsisimula nang pahilig at di-sanay. Ipinapaliwanag ng isang kwentong-bayan ang proseso ng pagpapayo sa isang simpleng paraan para sa mga gumagamit na hindi pamilyar sa pagpapayo. Dalawang tauhan ang lumalabas sa kwento: si Seotun, isang naliligaw na kliyente, at si Gobukki, isang mabagal ngunit maaasahang tagapayo. Ang mainit na texture ng papel, navy tones na kahawig ng gabing kalangitan, at mga guhit-kamay na icon ang bumubuo sa visual identity nito.

The Recognition

About the A' Design Award na Bakal

Ang Seotun Saram Interface ng Mobile Application ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Seotun Saram Interface ng Mobile Application ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Seotun Saram Interface ng Mobile Application ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim