BLunch Insulated Lunch Bag (Bag na May Insulation para sa Baon) by Valeria Zerbo

BLunch Insulated Lunch Bag (Bag na May Insulation para sa Baon) by Valeria Zerbo is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Aksesorya sa Moda at Paglalakbay Competition Category.

BronseAksesorya· 2020

BLunch Insulated Lunch Bag (Bag na May Insulation para sa Baon)

by Valeria Zerbo

Client: Pinapple New York

A' Design Award na Bronse Winner in Aksesorya Category

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Colors

The Design

About BLunch Insulated Lunch Bag (Bag na May Insulation para sa Baon)

Ang BLunch ay isang insulated lunch bag na dinisenyo para sa mga kababaihang may mahahabang araw ng trabaho. May dalawang compartment na naghihiwalay sa pagkain at mga personal na gamit. Ang malawak na insulated na bahagi na may zipper sa gitna ay para sa baon o meryenda, habang ang manipis na bahagi na may zipper sa itaas ay para sa mga pang-araw-araw na gamit. Ang waterproof na lining ay pumipigil sa pagtagas, at ang pagtatahi sa kabuuan ng tela ay nagtatago sa panloob na insulating na materyales. May kasama ring external slip pocket. Ang bag ay gawang-kamay sa Italya mula sa full grain leather at Italian na hinabing tela, na pinili dahil sa texture at tibay nito.

The Recognition

About the A' Design Award na Bronse

Ang BLunch Insulated Lunch Bag (Bag na May Insulation para sa Baon) ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang BLunch Insulated Lunch Bag (Bag na May Insulation para sa Baon) ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang BLunch Insulated Lunch Bag (Bag na May Insulation para sa Baon) ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile.
It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
Dimensions & Packaging: MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer,
Internal waterproof lining.
SIZE: H 29 x W 27 x D 15.5 Unfolded.
DETAILS:Zip closures, Dual compartments,External slip pocket.
Handmade in Italy.
Tags: Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
Production Technology: Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
Design Challenge: The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection,
she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it.
Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
Research: Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
Inspiration: The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events.
The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
Project Duration: The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
Operation Flow: Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events.
An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.